- CHALLENGE
- Storytel had a strong line in place: “How do you get caught up in a story?” The challenge was to turn it into a visual concept with the same imaginative power.
- SOLUTION
- Starting from the copy, we developed an idea where AI became a central part of the creative execution. We filmed live action, prompted the different story worlds and brought them together into one visual expression.
- RESULT
- A campaign where people are literally caught up in stories – and where AI made it possible to create a range of distinctive worlds within one scalable concept.