SVT VALKOMPASSEN
- CHALLENGE
- To reach a new generation of voters, SVT needed a range of films introducing Valkompassen, sparking curiosity and showing how it helps you find your match among the parties.
- SOLUTION
- With workflows already in place we moved straight into pre production. Extensive casting, location scouting and script development, all managed in under three weeks and shot in a single day.
- RESULT
- Four films informing the first generations of voters about Valkompassen in broadcast as well as social platforms.
