- CHALLENGE
- A brilliant idea from Åkestam Holst: place one of the world's most iconic products in different everyday moments while keeping the exact same camera angle in every shot. The idea called for a complex set up with the right technical solutions, making every format adaptation the hero.
- SOLUTION
- By combining photography, retouching, AI and compositing, we made the product stay perfectly consistent while creating a wide range of different environments and format adaptations.
- RESULT
- A campaign where the craftsmanship stayed invisible and the idea took center stage. Content that people noticed, shared and remembered.
