SoMe

Social Media has its own language, its own tempo. Content that ignores the culture gets scrolled past. We don’t force traditional production into it. We build production that matches it. We stay close to the platforms, tracking trends, shifts, and behavior in real time, then translating them into content that fits both the culture and the brand. Content that feels native, learns fast, and drives both attention and revenue.

SL-OMTANKE

CHALLENGE: Adapting SL's campaign on courtesy in public transport to TikTok.
SOLUTION: Our own unit worked the same set as the campaign production, with our own scripts and our own casted talents. The campaign was reworked into content that is native in the feed while the core message stayed intact.
RESULT: A campaign extension fully adapted to TikTok - bringing SL’s message into the platform in an engaging and authentic way.

POSTODLOTTERIET

CHALLENGE: Keeping Postkodlotteriet's social channels supplied, creating strong tactical content for their social media accounts.
SOLUTION: An ongoing setup where social is planned into the productions already running. Content built for the feed rather than adapted to it. Cutdowns, behind the scenes and formats made for social platforms.
RESULT: Maximised content, where every strategic campaign shoot is leveraged to also create assets for social media.

SL-PULS

Challenge: Adapting and reactivating Stockholm Puls, SL's Campaign about life in the subway to Tiktok. Creating native content around it´s soundtrack "Alltid hennes" by Adaam.
Solution: Through street casting and agile filming across Stockholm’s subway platforms, we captured people singing along and invited the audience to represent their own part of the city.
Result: A new layer of platform-native content that extended the campaign’s life, while keeping its original idea and identity intact.