Electrolux – Prime PR
How do you explain what silence is? How do you capture silence visually? Together with Prime and Electrolux we’ve been working on how to portray the fact that their new generation of vacuum cleaners are extremely silent.
Firstly, we wanted to find the most illustrative way to instantly explain that the vacuum cleaner is silent. To achieve this we used the classic and iconic mute symbol in one image and in another image the vacuum cleaner is soundproofed with pillows – an image that will immediately create interest from viewers and editors.
Tags: 3D/CGI, Clean Your Mind, Electrolux, Foto, Global Brands, Gunilla Lönnberg, Karl-Fredrik von Hausswolff, Linn Nordlander, Mattias Ström, Patrik Beskow, Prime PR, Retusch, Roger Sandberg, Still Life, Tomas Lestrup
Picard – Contactor
France’s largest chain in frozen quality food has opened up shop in Sweden and Bsmart was entrusted to produce the images for the launch campaign.
You can see more images at www.picard.se
Apoteket Hjärtat – Åkestam Holst
Christmas is a time of anticipation and joy but the weeks before can be very stressful. Together with AD Lars Baeckland from Åkestam Holst and stylist Joanna Lavén we created these calming images for the pharmacy Apoteket Hjärtat and their Christmas campaign. The images were originally intended for print, large format and web but the idea was further developed and we created some great snowing images for digital posters. We are really pleased with the results and look forward to many more projects like this in the future.
Stockholm Globe Arenas – PS Communication
Here are a few of the images we created together with Roséspecialisten that have now been published in their book ‘All you need 2013′ which celebrates their range of wines including Cuvée Madame. You can order the book here.
Arla – ANR BBDO
The message for the Arla Wellness product range is strong bones, balance and a healthy immune system.
Bold Stockholm design agency has a pretty impressive client list and what could be a better way to illustrate this than these images that we created for them.
Click here if you want to read more about Bold’s projects.
IQ – Forsman & Bodenfors
This may look like a traditional summer advertisement for rosé wine but the real written message from IQ is to drink less and to take care of yourself. With that in mind have a great summer!
Coop – Änglamark
Coop Änglamark has Sweden’s largest ecological range with almost 400 products to choose between. Here are just two of them. Yummy yummy!
Apotek Hjärtat – Åkestam Holst
Green tea and coffee, mustard for the ham, peppermint and chocolate for the sweets and saffran for the buns. And don’t forget the spices for the malt wine. Mmm… what more could anyone want for these cosy swedish evenings leading up to Christmas.
What no chips?
Then how about pommes château from France or boiled new potatoes from Sweden?
Colourful images for a colourful shopping mall
SaveMyDay – Morris Pinewood
In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.
PRODUCER: Akram Janzi & Axel Engström
PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
ART DIRECTION: Morris Pinewood
FILM PRODUCTION AND POST: Snask Film
CLIENT: Metro International/SaveMyDay.com
COMMISIONED BY: Josep Maria Nolla, Christian Quarles
Mixing business with pleasure
This was the first time working with our new client, Kelly and Pling. Under the art direction of Måns Hermansson we set out to produce these images for an in-store campaign showing the Electrolux range of rod mixers and the marvels they can accomplish. This is minimalistic food photography at its best.
Kelly and Pling even wanted moving images to complete the stills on this project. This gave us the opportunity to work closely together with our friends at Snask Film. Using the same look and feel as the stills, Snask produced this beautiful, modern and stylish ad:
LOB design are renowned for producing home accessories and table top articles in the latest Scandinavian design so we were more than happy to help create their latest catalogue for this Autumn/Winter 2011. Petra Östh was the stylist for the main images.
Part 2 of the DIY series – Pro Tips and Tricks
I often get asked the question if shooting food takes a lot of special skills and experience. Well, if you do the following… work with the best foodstylists and chefs, use the best and freshest ingredients, make sure you have a beautiful light, be careful with your composition and framing, use the best lenses and cameras, have access to the most talented retouch artists and some wonderful props and locations… then the answer is: Hell no! It’s a piece o’ cake!
PHOTO: Hans Carlén
We really put our hearts into this one!
Our friends at Åkestam Holst, AD Annika Trangius and PL Agneta Oppenheim, briefed us on an idea for a series of ads, posters and leaflets for the drugstore chain ”Apotek Hjärtat” (Pharmacy Heart). Together with the Nobel prize gala florist Gunnar Kaj we took the ideas one step further for the Christmas campaign. For the following January campaign we teamed up with the talented stylist Malin Thorngren and we brought out the magic once again. Since then this theme has continued to evolve leading to new and fresh ideas. Always from the heart.
Make room for summer
These colourful images were created for IKEA’s little summer catalogue for the traditional little swedish summer house. It was certainly one of the smallest IKEA catalogues we have ever seen – just 88 x 104 millimetres.
Design of the Month
Axfood commissioned us to produce the entire collection of their newly designed range of cleaning products ‘Såklart’ (So obvious) in 3D. By creating each product in 3D we could easily apply the newly designed artworks from Bas Brand Identity onto the wireframe models. We then created and delivered to the client high quality, crystal clear images viewed from different angles, and group pictures where we could easily interchange the products. The design for this range was awarded ‘Design of the Month’ by the swedish advertising magazine Resumé. Read more here…
Oh Thank Heaven! (for slushies!)
How can you resist these deliciously refreshing, vibrant little slushies? Newly dispensed and glistening with ice cold droplets. Similarly, pearls of perspiration were appearing on the brows of our retouch artists as they raced against the clock on this project to deliver these colourful images right on time to AD Lova Bratt at Peacock.