A Dream Project from a Dream Client!


SaveMyDay – Morris Pinewood

In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.

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During the brief we were presented with the Brand Identity Manual and lots of moods and ideas. We were then asked: “can Bsmart produce a film and 4 ads?” The film could be 3D or filmed and the ads should reflect the mood and the idea of the film… and of course, time was tight… YES! Let’s go for it!

We started working on several ideas together with M&P, finally deciding on an idea we called duotone, basically still life stills and films, in 4 different universes, each with its own colour. We called our friends at SnaskFilm who helped us with the filmed parts and the post production. DecoForm did a great job with the props, piling them wall to wall, and to build 4 different sets we had to book four of our studios for a whole week. By doing this we could shoot the stills on one set while the movie was being shot in another.

Great results, great fun doing it, and some great new experiences and contacts!

“SNASK Film has been romantically involved with Bsmart for a couple of highly successful projects and we feel that it can be the start of a never-ending, ground shaking romance.”
Daniel Lundh, SnaskFilm.


PRODUCER: Akram Janzi & Axel Engström
PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
ART DIRECTION: Morris Pinewood
FILM PRODUCTION AND POST: Snask Film
PROPS: DekoForm
CLIENT: Metro International/SaveMyDay.com
COMMISIONED BY: Josep Maria Nolla, Christian Quarles

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Electrolux – Kelly and Pling


Mixing business with pleasure

This was the first time working with our new client, Kelly and Pling. Under the art direction of Måns Hermansson we set out to produce these images for an in-store campaign showing the Electrolux range of rod mixers and the marvels they can accomplish. This is minimalistic food photography at its best.

Kelly and Pling even wanted moving images to complete the stills on this project. This gave us the opportunity to work closely together with our friends at Snask Film. Using the same look and feel as the stills, Snask produced this beautiful, modern and stylish ad:

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi
FILM PRODUCTION & POST: Snask Film

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