SaveMyDay – Morris Pinewood
In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.
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During the brief we were presented with the Brand Identity Manual and lots of moods and ideas. We were then asked: “can Bsmart produce a film and 4 ads?” The film could be 3D or filmed and the ads should reflect the mood and the idea of the film… and of course, time was tight… YES! Let’s go for it!
We started working on several ideas together with M&P, finally deciding on an idea we called duotone, basically still life stills and films, in 4 different universes, each with its own colour. We called our friends at SnaskFilm who helped us with the filmed parts and the post production. DecoForm did a great job with the props, piling them wall to wall, and to build 4 different sets we had to book four of our studios for a whole week. By doing this we could shoot the stills on one set while the movie was being shot in another.
Great results, great fun doing it, and some great new experiences and contacts!
“SNASK Film has been romantically involved with Bsmart for a couple of highly successful projects and we feel that it can be the start of a never-ending, ground shaking romance.”
Daniel Lundh, SnaskFilm.
PRODUCER:
Akram Janzi &
Axel Engström
PHOTO:
Hans Carlén
RETOUCH:
Erik Hemmingson
ART DIRECTION: Morris Pinewood
FILM PRODUCTION AND POST: Snask Film
PROPS: DekoForm
CLIENT: Metro International/SaveMyDay.com
COMMISIONED BY: Josep Maria Nolla, Christian Quarles
Tags: Akram Janzi, Axel Engström, DecoForm, Erik Hemmingson, Foto, Global Brands, Hanna Moe, Hans Carlen, Mattias Frodlund, Metro, Morris Pinewood, Motion, Retusch, SaveMyDay, SnaskFilm, Still Life
