Samsung Galaxy Xcover 2 – Spinn
Samsung – Great Works
This was one of our greatest challenges when it comes to great images. Guess how many shots it took to create this great masterpiece? There is a free lunch going for the winner! To Anna-Carin, Peter, Elin and Anna; Thanks for your great faith in Bsmart. And Ted, it was a great pleasure having lunch with you. Have a look at the live image here.
Samsung NX – Spinn Action Marketing
Not only do we love cameras and taking pictures but we also love taking pictures of cameras. This is the latest and youngest addition to the Samsung NX family.
Samsung xCover – Spinn
Wind, snow, rain or mud – who cares about the weather if you have the latest Samsung smartphone. It is built to resist anything, including water, dirt and dust. Markel Ahlenius from Spinn asked us to visualise this, and these images were the final result.
Hold the future in your hands
It’s time to Tab and anytime is Tab time. These images are currently appearing as full size ads in all the national newspapers.
A life without limits
Björn Ekdahl from CAB required some major renovation works to the royal palace for this Samsung ad. In real life this would not be quite so easy but after a sunny afternoons photo shoot and some creative retouching we had created a few more floors and a load more bedrooms for the royal family. You can never have too many spare bedrooms!
It’s not the thickness that matters
Is this as thin as it can get? What’s next, a virtual screen? Whatever, Samsungs design programme is always pure paradise for the drooling artists at Bsmart. Art Director Björn Ekdahl came up with this challenge for Bsmart to illustrate Samsungs new LED TV (Light Emitting Diode). Voila! (NIP)
Release the power
The brief from Björn Ekdahl at Cab Stockholm was to create an image of a hand and even a football pushing through a TV screen. Would 3D achieve the best results or would it be photo? The challenge was on. For this project we initially started sketching using both techniques. Working closely together at Bsmart we could quickly give feedback to the client. 3D artist Roger launched Cinema 4D and photographer Pekka began stretching a gigantic balloon material across a framework. After close inspection of both the 3D and photographic sketch we decided that the photographic images in this particular case gave a more natural and authentic feel. Needless to say the client was very pleased with the final results. Photo won this particular pitch and we will continue to push the boundaries using both techniques.
Samsung Trend & Design Guide 2010
Ulf Öjerbrand, art director at Cab Stockholm, contacted us with a handful of sketches and a headful of ideas. Parts of the final images were photographed in our studios, while some of the elements and locations had to be built in 3D. The foto models were also photographed in our studios and were casted from Mikas.
Turn on Tomorrow
Pekka Stålnacke photographed these exclusive Samsung products, together with art director Markel Ahlenius from CAB Stockholm.