The swedish event of the year
Svenskt Tenn (‘Swedish Tin’) is an interior design shop founded in 1924. It’s famous for its elegant and boldly patterned design style. Svenskt Tenn contacted us for help in producing pictures for the launch of their new web shop. This was to be timely planned just two weeks before the swedish event of the year; thats to say the royal wedding of Victoria, the Crown Princess of Sweden. An enormous production was set into motion to photograph Svenskt Tenn’s extensive product range and meet the deadline. The new web shop was an instant success and since then Svenskt Tenn has become one of our faithful clients.
Sports and beach wear 2011
The future is certainly looking bright for Björn Borg. We have recently photographed the whole collection for their up and coming Lookbook for this summer. Its time to start counting those calories and head off to the gym in preparation for beach 2011!
If you are curious to see what happens behind the scenes, check out BB’s blogg:
January Of Love
Intervet, manufacturers of animal pharmaceuticals, needed to update its image bank with a specific look. Aestroem gave us the brief – a documentary feel with a clear focus regarding the notion of friendship between humans and pets. It was essential to capture how we are affected by our friends and how they feel. Locations and models were required in both Stockholm and San Fransisco so casting became one of our first priorities. After a week of shooting in a freezing Stockholm we were ready for a week in San Francisco – it was the hottest January on the West Coast since 1968. Things soon became pretty hectic, at home and in California. 2-3 models every day and a time difference of 6 hours pushed production schedules to the limit. The results though were well worth it. Art director Jan Ragnartz of Aestroem, with his extensive experience and reliable eyes, teamed up perfectly with photographer Hans Carlén. The result – one hundred striking shots and some pretty good stories to tell as well.