Tags: 3D/CGI, Beauty, Caroline Sharp, Erik Hemmingson, Foto, Global Brands, Helena Massalsky, Johan Svensson, Karl-Fredrik von Hausswolff, Nathalie Berzelius Lyberg, Niclas Massalsky, Retusch, Skincode
Electrolux – Prime PR
How do you explain what silence is? How do you capture silence visually? Together with Prime and Electrolux we’ve been working on how to portray the fact that their new generation of vacuum cleaners are extremely silent.
Firstly, we wanted to find the most illustrative way to instantly explain that the vacuum cleaner is silent. To achieve this we used the classic and iconic mute symbol in one image and in another image the vacuum cleaner is soundproofed with pillows – an image that will immediately create interest from viewers and editors.
Tags: 3D/CGI, Clean Your Mind, Electrolux, Foto, Global Brands, Gunilla Lönnberg, Karl-Fredrik von Hausswolff, Linn Nordlander, Mattias Ström, Patrik Beskow, Prime PR, Retusch, Roger Sandberg, Still Life, Tomas Lestrup
Electrolux – DDB / Made to Order
Samsung Galaxy Xcover 2 – Spinn
This series of images was commissioned by the Danish advertising agency Hello.
Picard – Contactor
France’s largest chain in frozen quality food has opened up shop in Sweden and Bsmart was entrusted to produce the images for the launch campaign.
You can see more images at www.picard.se
SBSeating – A plus M
We were entrusted by the agency A plus M to photograph some chairs, both in the studio and on location. The client SBSeating, along with the brands HÅG and RH, are well known for their distinctive chairs so we also filmed an instructional video to show the specific core functions of the chair. To be as effective as possible for the client, we gathered all the necessary resources within our studios so that we could both film and photograph on the same day!
Here are five ways to go for a healthy lifestyle… Stone Age, Weight Watchers, ISO, GI or LCHF.
For more details check out King Magazine. Coming soon to a news stand near you!
Audi – Åkestam Holst
08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.
Apoteket Hjärtat – Åkestam Holst
Christmas is a time of anticipation and joy but the weeks before can be very stressful. Together with AD Lars Baeckland from Åkestam Holst and stylist Joanna Lavén we created these calming images for the pharmacy Apoteket Hjärtat and their Christmas campaign. The images were originally intended for print, large format and web but the idea was further developed and we created some great snowing images for digital posters. We are really pleased with the results and look forward to many more projects like this in the future.
ICA Banken – Pool
As we all know some creative briefs are stranger than others. Often they engage you to stop and think. Sometimes they even bring a big smile. In this case Pool creatives PJ and Ulf wanted meatballs. A two meter high tower of meatballs! To avoid preparing and wasting so much food the meatballs were created using 3D/CGI. A digital technique seldom used for food images – certainly never for meatballs. For the final effects we added some Matrix-esque 360 degree camera moves and even a chef, a photographer and a meatball inspector. It was all just another day in the Bsmart studio. We are really happy with the way this challenging project turned out. A big thanks to PJ and Ulf for trusting in our digital cooking skills.
The animation was put together for Pool’s client ICA Banken and is used at http://www.icabanken.se
Samsung – Great Works
This was one of our greatest challenges when it comes to great images. Guess how many shots it took to create this great masterpiece? There is a free lunch going for the winner! To Anna-Carin, Peter, Elin and Anna; Thanks for your great faith in Bsmart. And Ted, it was a great pleasure having lunch with you. Have a look at the live image here.
Stockholm Globe Arenas – PS Communication
Here are a few of the images we created together with Roséspecialisten that have now been published in their book ‘All you need 2013′ which celebrates their range of wines including Cuvée Madame. You can order the book here.
How to cure a hangover
We created these editorial images for King Magazine to illustrate various methods to relieve the morning symptoms of the night before.
PHOTO, RETOUCH & PRODUCTION: Bsmart
The Shirt Factory / Bold
For this challenging project from Bold/The Shirt Factory we could really show our skills in making taylor made, bespoke images. More specifically a taylor made, bespoke shirt in this case. Heading up the project was both CD Oscar Lübeck and AD Nick Greening, accompanied by Yvonne Rietz from Bold and excellent styling by Åsa Norin from The Shirt Factory.