Press stop – Sweet Creatives

Sweet Creatives continue their successful campaign for Press Stop and we were more than happy to assist and apply our 3D/CGI skills by creating magazines in all their wonderful shapes. Being the season for celebrating Christmas, what could be more appropriate than a Christmas tree!

3D/CGI & RETOUCH: Bsmart
PRODUCER: Axel Engström

Catch-22 (a no win situation)

We are quietly happy with our achievement in this years swedish competition Årets reklambild (the swedish ‘Ad image of the year’). With Press Stop’s image campaign ‘If you love music’ and ‘20 years of cars’ Bsmart together with Sweet Creatives shared 2nd and 4th place. We were naturally proud to have our president Tomas Lestrup in the jury but with him not being able to vote for the Press Stop image this was perhaps a bit of a catch-22 occasion…

We do however congratulate the winning photographer Peter Alendahl. We are looking forward to the challenge again next year. See more here http://www.resume.se/nyheter/2010/12/15/har-ar-arets-reklambild/

20th Anniversary

Isn’t it amazing how many shapes you can get from a simple magazine? Sweet Creative’s team Daniel Rösth, Fredrik Harkén and Rikard Linder rode the wave of their previously successful campaign for Press Stop (see here) when they came up with the idea for these new images for Press Stop’s 20th anniversary.

For the main anniversary image, a magazine cover from 1990 was needed, so we had to dig pretty deep in Stockholm’s analogue library to find what we were looking for. Back in the day, Acrobat 1.0 was first released in 1993 so there are not too many pdfs lying around from this era.

3D/CGI: Bsmart
PRODUCER: Akram Janzi

Work and play

During a leisurely autumn walk in the city centre of Stockholm I was almost overwhelmed by emotion. Away from the studio, in the fresh chilly air, I was warmed to see these light boxes all over the city. Sometimes there is just no getting away from the work of Bsmart. In a good way that is.
/ Tomas Lestrup, CEO & Founder

Presstop launch at Arlanda

Daniel Rösth and Fredrik Harkén of Sweet Creatives had the idea of highlighting Presstop’s wide range of magazines by presenting them in illustrative shapes. The difficulty in finding magazines large enough to be bent and shaped convinced us to use CGI and 3D models instead. Once we were able to adjust the contents of the pages in whichever way we wanted, we were then free to be able to shape and light them as we wished. The resulting images were published in newspapers and on large posters throughout the country.

3D/CGI: Bsmart
PRODUCER: Akram Janzi