3D/CGI: Johan Svensson
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

Electrolux – DDB / Made to Order

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Tomas Lestrup

Pressbyrån – Åkestam Holst

PHOTO: Hans Carlén
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

Samsung Galaxy Xcover 2 – Spinn

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Gustav Hallmer & Philip Cederman
PRODUCER: Akram Janzi

SBSeating – A plus M

We were entrusted by the agency A plus M to photograph some chairs, both in the studio and on location. The client SBSeating, along with the brands HÅG and RH, are well known for their distinctive chairs so we also filmed an instructional video to show the specific core functions of the chair. To be as effective as possible for the client, we gathered all the necessary resources within our studios so that we could both film and photograph on the same day!

PHOTO: Hans Carlén, Martin Brunn & Pekka Stålnacke
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Akram Janzi

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anton Green, Philip Cederman & Erik Hemmingson
PRODUCER: Akram Janzi

King Magazine

Here are five ways to go for a healthy lifestyle… Stone Age, Weight Watchers, ISO, GI or LCHF.
For more details check out King Magazine. Coming soon to a news stand near you!

PHOTO: Hans Carlén
RETOUCH: Philip Cederman
AD: Niklas Wendt
STYLIST: Johan Åkerberg
PRODUCER: Tomas Lestrup

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

Samsung – Great Works

This was one of our greatest challenges when it comes to great images. Guess how many shots it took to create this great masterpiece? There is a free lunch going for the winner! To Anna-Carin, Peter, Elin and Anna; Thanks for your great faith in Bsmart. And Ted, it was a great pleasure having lunch with you. Have a look at the live image here.

PHOTO: Martin Brunn
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

Stockholm Globe Arenas – PS Communication

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

Opel Sverige

More about Erik’s Insignia OPC at facebook.com/OpelSE

PHOTO: Karl-Fredrik-von-Hausswolff
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

Pressbyrån – Åkestam Holst

PHOTO: Hans Carlén
3D/CGI: Bsmart
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

Bold Stockholm

Bold Stockholm design agency has a pretty impressive client list and what could be a better way to illustrate this than these images that we created for them.
Click here if you want to read more about Bold’s projects.

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Tomas Lestrup

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

IQ – Forsman & Bodenfors

This may look like a traditional summer advertisement for rosé wine but the real written message from IQ is to drink less and to take care of yourself. With that in mind have a great summer!

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

Skandia – Acne Advertising

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Tomas Lestrup

PHOTO: Hans Carlén
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

Skåne Turism – Eight Communication

After a few sketches and a lot of confusion over whether a harbour porpoise and a dolphin are the same type of marine mammal (the answer being no, but they are closely related) we were entrusted with this creative project by Björn Linden, AD at Eight Communication.

Colourful images for a colourful shopping mall

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson & Philip Cederman
PRODUCER: Akram Janzi

Who said it was easy filming the new train SJ3000 in Sweden?

“Hi Tomas, It’s Lina Söderqvist here from King. We are closing for a holiday next week and I was wondering if you could help us with our client SJ (Swedish Railway Company). They need some help with a few projects while we are away.”

7-Eleven – Peacock

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

Talking Letters

In this digital age there is nothing that quite beats getting a personal letter through the post – unless of course it is a bill. This new and fun campaign for Posten was put together by Åkestam Holst’s AD Lars Holthe, PL Maria Ljung and designer Oscar Gardö. All you need is a computer and your voice – you do the talking, the computer does the writing and Posten delivers your letter.

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
FINAL ARTWORK: Martin Dickins
PRODUCER: Akram Janzi

Oh Thank Heaven! (for slushies!)

How can you resist these deliciously refreshing, vibrant little slushies? Newly dispensed and glistening with ice cold droplets. Similarly, pearls of perspiration were appearing on the brows of our retouch artists as they raced against the clock on this project to deliver these colourful images right on time to AD Lova Bratt at Peacock.

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman & Rebecca Gulam
PRODUCER: Akram Janzi

Sports and beach wear 2011

The future is certainly looking bright for Björn Borg. We have recently photographed the whole collection for their up and coming Lookbook for this summer. Its time to start counting those calories and head off to the gym in preparation for beach 2011!
If you are curious to see what happens behind the scenes, check out BB’s blogg:
http://blog.bjornborg.com/2010/09/20/12145/

PHOTO: Rikhard Nelson
RETOUCH: Philip Cederman, Roger Sandberg
PRODUCER: Bsmart

New recruit!

Philip Cederman, our newly recruited retouch artist, is a true lover of images. Brought up by his father (photographer Patrik Cederman), and fresh out of Photography school, we believe that Philip will be a great asset for Bsmart’s retouch team. Here are some of Philips favourite images. Welcome Mr Philip!

Personal project by Philip Cederman

I have always wanted to try out and implement some painting into my work. I began by photographing myself and a friend and then I thought, ‘What more could I add to this image?’ I thought it would be fun to draw longer hair on my friends head which I did in pencil. It looked pretty good so I continued to paint all over the image. In the end the final image looked more like a painting than a photograph.