Who said it was easy filming the new train SJ3000 in Sweden?

“Hi Tomas, It’s Lina Söderqvist here from King. We are closing for a holiday next week and I was wondering if you could help us with our client SJ (Swedish Railway Company). They need some help with a few projects while we are away.”

SaveMyDay – Morris Pinewood

In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.

Mixing business with pleasure

This was the first time working with our new client, Kelly and Pling. Nice to have you aboard! Under the art direction of Måns Hermansson, we set out to produce these images for an in-store campaign showing the Electrolux range of rod mixers and the marvels they can accomplish. Feast your eyes on these smooth operators! Minimalistic food photography at its best.

Kelly and Pling even wanted moving images to complete the stills on this project. This gave us the opportunity to work closely together with our dear friends at Snask Film. Using the same look and feel as the stills Snask produced this beautiful, modern and stylish ad:

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi
FILM PRODUCTION & POST: Snask Film

The truth unveiled

Together with the team from DDB, AD Jennie Arvenäs, Web Director Jeffrey Salomonsson and Producer Mattias Colden, we made this fascinating documentary revealing the secrets behind the making of some classic McDonalds, the BigMac, the Quarter Pounder, the McFeast… Tickets to Cannes already booked, for sure!

Photo: Hans Carlén
Assistants: Petter Brandt & Olle Kirchmeier
Producer: Akram Janzi

The Swedish Illustration Fair

Are you interested in seeing the work of some of the most popular illustrators that are currently around? 90 illustrators will be showing 390 pieces of their art at Sweden’s first ever Illustration Fair. 
We are proud to be the main sponsor and have also helped with the creation of the invitation for the event. 
So head off over to c/o Illustration at Biblioteksgatan 10 in the centre of Stockholm on the weekend of the 26th to the 27th of March. Put the date in your diary and go check it out!

PHOTO & MOTION: Petter Brandt
PRODUCER: Bsmart

Mmm… Marabou

Two chocolatey animations were to be produced for Marabou Premium. The agency Colony, and Ogilvy’s Helena Thorsell, were looking for a clean, luxurious feel. Under a tight time schedule the 3D animation was produced – with a little help from some photographic realism.
See the TV commercial right here.

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Lets go retro

With a strong desire to go analogue, Forsman & Bodenfors teamed up with Jesper Kouthhoofd to make (yes, to actually make) a pop-up book to show the diversity of Ikea kitchens. The process of actually making a pop-up book is usually quite time consuming and in this case there was none. The deadline for the book was in just 4 weeks time. Kouthhoofd got in touch with Sandberg & Timonen who were to be responsible for the book’s design, and they in turn hired us for the photography of all the people and props seen in the scenes. Extensive retouch work was also required – out of one kitchen we had to create three. With such a tight schedule everyone had to be on the set and the retouching was carried out more or less simultaneously to enable fast feedback. After the finishing touches were made the pictures were printed, cut out and mounted. This successful retro project resulted in extensive TV coverage.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

Read all about it

Art director PJ Lindqvist required newspapers made in 3D, as well as an animation. Roger Sandberg was the right guy for this project.

3D/CGI: Roger Sandberg
FLASH: Muffin Creative
PRODUCER: Akram Janzi

Moving still lifes

These animated still lifes formed an exhibition in the display window of Acne’s shop in Berlin. Multitalented art director, illustrator and graphic designer Daniel Carlsten always puts his heart and soul into his work. Check out the still lifes as well:

PHOTO: Lovisa Engblom
RETOUCH: Bsmart
PRODUCER: Tomas Lestrup