Miele – Jung von Matt

The perfect couple

The brief from Johan Jäger at Jung von Matt was to create an image that embodied the concept of a perfect couple for their client Miele. The idea was born for a washing machine and a tumble dryer holding hands together. Research and various tests were initially carried out to perfect the design of the robotic arms. The two products were then photographed separately and the arms were created in 3D. As always lighting was absolutely essential, and in order to create a perfect match between the photographic studio and the 3D studio, a panoramic shot was created on the set and then transferred into the 3D program. The result – meet Mrs and Mrs Wash’n'tumble.

PHOTO: Pekka Stålnacke
3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

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