January Of Love
Intervet, manufacturers of animal pharmaceuticals, needed to update its image bank with a specific look. Aestroem gave us the brief – a documentary feel with a clear focus regarding the notion of friendship between humans and pets. It was essential to capture how we are affected by our friends and how they feel. Locations and models were required in both Stockholm and San Fransisco so casting became one of our first priorities. After a week of shooting in a freezing Stockholm we were ready for a week in San Francisco – it was the hottest January on the West Coast since 1968. Things soon became pretty hectic, at home and in California. 2-3 models every day and a time difference of 6 hours pushed production schedules to the limit. The results though were well worth it. Art director Jan Ragnartz of Aestroem, with his extensive experience and reliable eyes, teamed up perfectly with photographer Hans Carlén. The result – one hundred striking shots and some pretty good stories to tell as well.