Skincode

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
3D/CGI: Johan Svensson
PRODUCER: Tomas Lestrup

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Suzuki – SimonSays

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

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Ultrasilencer – Clean Your Mind by Electrolux


Electrolux – Prime PR

How do you explain what silence is? How do you capture silence visually? Together with Prime and Electrolux we’ve been working on how to portray the fact that their new generation of vacuum cleaners are extremely silent.
Firstly, we wanted to find the most illustrative way to instantly explain that the vacuum cleaner is silent. To achieve this we used the classic and iconic mute symbol in one image and in another image the vacuum cleaner is soundproofed with pillows – an image that will immediately create interest from viewers and editors.

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Secondly, we also worked on finding images to support a new concept ‘Clean Your Mind’ – developed to emphasize the very value of silence. In our daily lives, neither the sound nor the act of vacuum cleaning is usually associated with a moment of peace, quiet often it is the opposite. It takes on average 15 minutes to vacuum. What if you could also use that time for your own well-being? Clean Your Mind is the world’s first meditation program developed for vacuum cleaning. The program is based on informal meditation and was created to fill the duration of an average vacuum cleaning session. It has been developed by Electrolux in collaboration with Gunilla Lönnberg, an experienced Swedish meditation instructor. Carrying out meditation while performing everyday chores such as vacuum cleaning is called ‘informal meditation’ – an opportunity to clean not just your home, but also your mind.
The program is produced especially for the act of vacuum cleaning and contains instructions for informal meditation, together with background audio designed to harmonize with the specific low sound characteristic of the UltraSilencer vacuum cleaner. The background music in the program is produced solely using sounds from the vacuum cleaner. The meditation program comes as a whole collection of tracks, easily adaptable to fit the size of one’s home and the number of rooms. It is available on Spotify, iTunes or SoundCloud.
Read more here

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH & 3D/CGI: Roger Sandberg
PRODUCER: Tomas Lestrup

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Why shoot in a Cape Town studio?


Electrolux – DDB / Made to Order

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Tomas Lestrup

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Use it like you hate it

Samsung Galaxy Xcover 2 – Spinn

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

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Norwegian – Garbergs

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Gustav Hallmer & Philip Cederman
PRODUCER: Akram Janzi

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Frozen food has never been so hot


Picard – Contactor

France’s largest chain in frozen quality food has opened up shop in Sweden and Bsmart was entrusted to produce the images for the launch campaign.

You can see more images at www.picard.se

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

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Friggs Naturdiet – Eight Communication

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anton Green, Philip Cederman & Erik Hemmingson
PRODUCER: Akram Janzi

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How to make an ad in 8 hours

Audi – Åkestam Holst

08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

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Kia Motors – Berntzon Bylund


PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

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Kia Motors – Berntzon Bylund


PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

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Big fan of a new attitude

Opel Sverige

More about Erik’s Insignia OPC at facebook.com/OpelSE

PHOTO: Karl-Fredrik-von-Hausswolff
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

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Europcar – John Doe

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Roger Sandberg
PRODUCER: Axel Engström
STYLIST & PROPS: Catrin Spegel

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Suzuki – SimonSays

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

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Get ready for school!


Coop

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi & Axel Engström
AD: Gustav Lindkvist

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The Swedish Cycling Team

Peugeot – Volt

Long before Peugeot began producing cars Armand Peugeot produced his first cycle. It is therefore quite natural that Peugeot now sponsors the Swedish Bike Team – all the way to their goal. Learn more about cycling through the ages: www.peugeotcyklar.se

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Axel Engström & Akram Janzi

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Double Rainbow Up North



Skoda – DDB

Norrbotten is the northernmost region of Sweden and covers almost a 1/4 of the country’s surface but is sparsely inhabited by just 2,5% of the population. It is known for its natural scenery: old wild forests, large rivers, rocky mountains and an untouched vast wilderness. Commissioned by DDB, our photographer Kalle von Hausswolff went there location scouting to capture the enormity and beauty of Norrbotten.

Read Kalle's experience here. »
For this location scouting assignment I flew to Luleå in the North of Sweden and then drove several hours straight into the wilderness. I could not help but think of the movie ‘Into The Wild’ as I left the mobile phone reception and passed a road sign saying ‘Here ends the public road’.
I could never have foreseen or fully estimated the greatness of the Northern nature and its magnificent landscapes of steep hills and tranquil lakes that are filled by small waterfalls coming in from the surrounding mountains. Everything was so quiet and peaceful, yet visually impressive and overwhelming.
The weather shifted quietly between clouds, rain and sun. Rainbows appeared as if from the ground and all the time there was no wind. I sat down by the waters edge and drank from the crystal clear waters while the light rain created small circles on its surface.

PHOTO: Karl-Fredrik-von-Hausswolff

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Morning Glory

A Bsmart workshop

For this workshop we wanted to create an image that reflected swedish outdoor adventures with a Land Rover as a centre piece. The theme is two friends who set off early in the morning to go kayaking on the south east shores of Stockholm/Torö.

We shot a panoramic photo and a backplate at the beach. These images were then edited using traditional techniques in Photoshop. The car was added to the scene as a 3D-element. We didn’t have any kayaks at the photo shoot so those were also modelled in 3D and then rendered. When all the elements were in place we continued to tweak the environment in Photoshop to match the new CG lighting and we also added some more drama in the water.

PHOTO: Karl-Fredrik von Hausswolff
3D/CGI: Johan Svensson

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Rolex – Rob. Engström AB

Rolex – Rob. Engström AB

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

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Double or everything

Mörby Centrum – Sweet Creatives

These playful images were thought up by AD Daniel Rösth from Sweet Creatives to portray the wide variety of shops and services available at Mörby’s shopping centre.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Bsmart
PRODUCER: Axel Engström

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The best of both worlds

Skåne Turism – Eight Communication

After a few sketches and a lot of confusion over whether a harbour porpoise and a dolphin are the same type of marine mammal (the answer being no, but they are closely related) we were entrusted with this creative project by Björn Linden, AD at Eight Communication.

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We were to create 3 pictures for the campaign ‘Experience Skåne’ to promote active families to visit Skåne in the south of Sweden. It took many pictures and total commitment from our photographers and retouchers to put together the final images. Golf or whale safari? Adventure or gastronomy? Climbing or a duck ring? In Skåne you can have it all!

PHOTO: Karl-Fredrik von Hausswolff & Petter Brandt
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Axel Engström

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Whatever it takes

PostNord

PostNord delivers world-class communication and logistics solutions to businesses and individuals throughout the Nordic region. In cooperation with PostNord’s Design Manager Tomas Bjällerstedt and Project Manager Karin Cassinger we put together a custom photo manual specifically designed to communicate the new look of the company. With this new style in mind we shot loads of new material for PostNord’s image bank. One memorable shoot included a scary climb on the rocky shores of lake Vättern, chasing the best angle and light; there is no limit to what we’ll put ourselves through to get the perfect shot.

This is what the photographer Kalle von Hausswolff had to say... »

It was a rather chilly day towards the end of November as I headed south to photograph a beautiful stretch of road that would soon grace the cover of Postnords annual report. As well as having travelled the route many times before, I had researched (Google Earth) the area so that I had a pretty clear idea of where I would need to be to set up the camera for a good composition. I knew that I would have to find an elevated position to capture the road as a beautiful diagonal within the picture. I did not know that the terrain would be quite so difficult to penetrate.

Once I had made the ascent as far as I could by car I left it behind in a lonely forest clearing. Loaded up with my laptop, camera and tripod, which weighed quite a lot altogether, I began to climb up the last stretch of the mountain. Finally, when I reached the top, I set up the equipment and waited for the right light conditions. I wanted to photograph some different variants: in the sunlight, with clouds, and with and without traffic.

After a while, I began to wonder if I could capture a pretty nice picture in the twilight with the traffic forming long lines with their headlights. I decided to wait until dusk. Once it starts to get dark it darkens pretty quickly, and I suddenly realised I did not have a torch with me. If getting up the mountain in daylight had been difficult then it would surely be impossible to make my way down in the dark. On the other hand, I did not want to leave until I was absolutely sure that I had the shot.

As soon as I had finished shooting I hurried to pack up the equipment. I loaded myself up with all the bags and tripods and started to feel my way forward in the now pitch-black jungle. Suddenly, after just a few meters, I stumbled under the weight of all the equipment and I fell through the undergrowth like a brick. I felt a surge of pain in my left leg and I feared for the worst. Luckily it was not broken but it was bleeding heavily and already beginning to swell up. I knew that this was not a good situation to be in. I was completely alone and no one knew exactly where I was. What if the conditions worsened and I was unable to find my way down in the darkness? My only small comfort was that hopefully the police would be able to find me by triangulating my position via my mobil phone.

The thought of spending the night alone in the forest renewed my strength and I pulled myself up off the ground. Carefully and slowly I hobbled on through the woods until I finally made my way back to my car. I had got the shot and with much relief my life was still intact.

PHOTO: Hans Carlén & Karl-Fredrik-von-Hausswolff
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

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Top car photographer joins Bsmart


Karl-Fredrik von Hausswolff

Karl-Fredrik von Hausswolff, renowned for his fantastic pictures of cars, is to join Bsmart. Kalle has previously worked as a photographer at Agent Molly and most recently as Creative Director for the image agency Johnér. As one of Swedens top car photographers, Kalle has captured all the big car names behind his lens: Audi, VW, Volvo, Ferrari, Peugeot, Porsche, Ford, Mercedes, BMW, Aston Martin… you name it! Being a man of many talents, Kalle also creates great still lifes which you can see here.
Kalle will also be using his experience to develop our skills in 3D/CGI for car imagery.
Welcome to Bsmart, Kalle! We are looking forward to make the magic happen!

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Just in time for a photo shoot

Inhouse workshop by Johan Svensson and Karl-Fredrik von Hausswolff

Our vision here was an Audi turning up just in time for a photo shoot and skidding into the studio at the last second with no time to spare for a clean and polish makeover. The result was a combination of Johan’s expertise in 3D and Kalle’s experience in car photography.

“The lighting problems encountered in studio photography are also present in 3D lighting, but in 3D we actually have more control. We can determine what should be reflected or not, which would be physically impossible in traditional photography where everything is reflected”.

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