Tags: 3D/CGI, Beauty, Caroline Sharp, Erik Hemmingson, Foto, Global Brands, Helena Massalsky, Johan Svensson, Karl-Fredrik von Hausswolff, Nathalie Berzelius Lyberg, Niclas Massalsky, Retusch, Skincode
Electrolux – Prime PR
How do you explain what silence is? How do you capture silence visually? Together with Prime and Electrolux we’ve been working on how to portray the fact that their new generation of vacuum cleaners are extremely silent.
Firstly, we wanted to find the most illustrative way to instantly explain that the vacuum cleaner is silent. To achieve this we used the classic and iconic mute symbol in one image and in another image the vacuum cleaner is soundproofed with pillows – an image that will immediately create interest from viewers and editors.
Tags: 3D/CGI, Clean Your Mind, Electrolux, Foto, Global Brands, Gunilla Lönnberg, Karl-Fredrik von Hausswolff, Linn Nordlander, Mattias Ström, Patrik Beskow, Prime PR, Retusch, Roger Sandberg, Still Life, Tomas Lestrup
Electrolux – DDB / Made to Order
Samsung Galaxy Xcover 2 – Spinn
Picard – Contactor
France’s largest chain in frozen quality food has opened up shop in Sweden and Bsmart was entrusted to produce the images for the launch campaign.
You can see more images at www.picard.se
Audi – Åkestam Holst
08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.
More about Erik’s Insignia OPC at facebook.com/OpelSE
Peugeot – Volt
Long before Peugeot began producing cars Armand Peugeot produced his first cycle. It is therefore quite natural that Peugeot now sponsors the Swedish Bike Team – all the way to their goal. Learn more about cycling through the ages: www.peugeotcyklar.se
Skoda – DDB
Norrbotten is the northernmost region of Sweden and covers almost a 1/4 of the country’s surface but is sparsely inhabited by just 2,5% of the population. It is known for its natural scenery: old wild forests, large rivers, rocky mountains and an untouched vast wilderness. Commissioned by DDB, our photographer Kalle von Hausswolff went there location scouting to capture the enormity and beauty of Norrbotten.
A Bsmart workshop
For this workshop we wanted to create an image that reflected swedish outdoor adventures with a Land Rover as a centre piece. The theme is two friends who set off early in the morning to go kayaking on the south east shores of Stockholm/Torö.
We shot a panoramic photo and a backplate at the beach. These images were then edited using traditional techniques in Photoshop. The car was added to the scene as a 3D-element. We didn’t have any kayaks at the photo shoot so those were also modelled in 3D and then rendered. When all the elements were in place we continued to tweak the environment in Photoshop to match the new CG lighting and we also added some more drama in the water.
Rolex – Rob. Engström AB
Mörby Centrum – Sweet Creatives
These playful images were thought up by AD Daniel Rösth from Sweet Creatives to portray the wide variety of shops and services available at Mörby’s shopping centre.
Skåne Turism – Eight Communication
After a few sketches and a lot of confusion over whether a harbour porpoise and a dolphin are the same type of marine mammal (the answer being no, but they are closely related) we were entrusted with this creative project by Björn Linden, AD at Eight Communication.
PostNord delivers world-class communication and logistics solutions to businesses and individuals throughout the Nordic region. In cooperation with PostNord’s Design Manager Tomas Bjällerstedt and Project Manager Karin Cassinger we put together a custom photo manual specifically designed to communicate the new look of the company. With this new style in mind we shot loads of new material for PostNord’s image bank. One memorable shoot included a scary climb on the rocky shores of lake Vättern, chasing the best angle and light; there is no limit to what we’ll put ourselves through to get the perfect shot.
Karl-Fredrik von Hausswolff
Karl-Fredrik von Hausswolff, renowned for his fantastic pictures of cars, is to join Bsmart. Kalle has previously worked as a photographer at Agent Molly and most recently as Creative Director for the image agency Johnér. As one of Swedens top car photographers, Kalle has captured all the big car names behind his lens: Audi, VW, Volvo, Ferrari, Peugeot, Porsche, Ford, Mercedes, BMW, Aston Martin… you name it! Being a man of many talents, Kalle also creates great still lifes which you can see here.
Kalle will also be using his experience to develop our skills in 3D/CGI for car imagery.
Welcome to Bsmart, Kalle! We are looking forward to make the magic happen!
Inhouse workshop by Johan Svensson and Karl-Fredrik von Hausswolff
Our vision here was an Audi turning up just in time for a photo shoot and skidding into the studio at the last second with no time to spare for a clean and polish makeover. The result was a combination of Johan’s expertise in 3D and Kalle’s experience in car photography.
“The lighting problems encountered in studio photography are also present in 3D lighting, but in 3D we actually have more control. We can determine what should be reflected or not, which would be physically impossible in traditional photography where everything is reflected”.