Peugeot – Volt
Long before Peugeot began producing cars Armand Peugeot produced his first cycle. It is therefore quite natural that Peugeot now sponsors the Swedish Bike Team – all the way to their goal. Learn more about cycling through the ages: www.peugeotcyklar.se
Volt – Friskis&Svettis
Ad Jörgen Berglund and designer Åsa Stjärnquist from Volt came to us with this project for their brand new client, the Swedish sports association Friskis&Svettis (Healthy&Sweaty). Many elements needed to be retouched together to create the illusion of hand written text on steamed up windows.
International colour themes and walls with legs
The brief from AD Jörgen Berglund was to create various home environments where the colours, tones and styling would represent the colour range from Beckers. With help from stylist Catrin Spegel we sought out the chosen props, in their various colours, which we could then use to represent an expression of Stockholm, Rejkavik, Barcelona, New England, New York, Paris and Wien. This project required the specific use of our studios for all of the pictures but thats no problem if you have ‘walls with legs’… to explain that, our extremely useful mobile walls within our studios were used to create space for the different environments so that we could uphold the clients time schedule despite the size of this project.
Decorate with Simon & Thomas
‘Decorate with Simon & Thomas’ was the invitate campaign for an inspirational day at Bo:x, an interior design centre. The idea was to create an interior still life with Simon & Thomas portrayed as porcelain figurines at the centre. Sculpting in porcelain was not really an option and so 3D/CGI became the solution. The two celebrities were created in Zbrush and the environment was shot in our studio, together with art director Jörgen Berglund. With all the details finalized and with the photorealistic models in place, we carefully put everything together as one final image. A second campaign was also made, with our porcelain models on the scene once again, this time in a newly photographed environment. Both images were widely published in national newspapers and were used extensively on the web.