Tags: 3D/CGI, Beauty, Caroline Sharp, Erik Hemmingson, Foto, Global Brands, Helena Massalsky, Johan Svensson, Karl-Fredrik von Hausswolff, Nathalie Berzelius Lyberg, Niclas Massalsky, Retusch, Skincode
Felix – Colony
This project initially started out as a 3D visualisation for a ketchup bottle. We were pretty fired up when we were asked to take it to the next level in preparation for a TV ad. We then modelled some chillies, shot some flames and set up some virtual lighting to create the final section of Felix’s latest TV ad for Hot Chilli tomato ketchup.
Apoteket Hjärtat – Åkestam Holst
Christmas is a time of anticipation and joy but the weeks before can be very stressful. Together with AD Lars Baeckland from Åkestam Holst and stylist Joanna Lavén we created these calming images for the pharmacy Apoteket Hjärtat and their Christmas campaign. The images were originally intended for print, large format and web but the idea was further developed and we created some great snowing images for digital posters. We are really pleased with the results and look forward to many more projects like this in the future.
ICA Banken – Pool
As we all know some creative briefs are stranger than others. Often they engage you to stop and think. Sometimes they even bring a big smile. In this case Pool creatives PJ and Ulf wanted meatballs. A two meter high tower of meatballs! To avoid preparing and wasting so much food the meatballs were created using 3D/CGI. A digital technique seldom used for food images – certainly never for meatballs. For the final effects we added some Matrix-esque 360 degree camera moves and even a chef, a photographer and a meatball inspector. It was all just another day in the Bsmart studio. We are really happy with the way this challenging project turned out. A big thanks to PJ and Ulf for trusting in our digital cooking skills.
The animation was put together for Pool’s client ICA Banken and is used at http://www.icabanken.se
Go by bus
AD Fredrik Josefsson thought up these simplified images of Swebus buses. The buses travel directly to popular swedish tourist destinations including Skara Summerland, Kolmården Wildlife Park and Astrid Lindgren’s World. This project was published as banners and in brochures.
A Bsmart workshop
For this workshop we wanted to create an image that reflected swedish outdoor adventures with a Land Rover as a centre piece. The theme is two friends who set off early in the morning to go kayaking on the south east shores of Stockholm/Torö.
We shot a panoramic photo and a backplate at the beach. These images were then edited using traditional techniques in Photoshop. The car was added to the scene as a 3D-element. We didn’t have any kayaks at the photo shoot so those were also modelled in 3D and then rendered. When all the elements were in place we continued to tweak the environment in Photoshop to match the new CG lighting and we also added some more drama in the water.
Swedish Open Båstad – ANR BBDO
The masterminds behind this creative double page ad were AD Marcus Göransson and copywriter Fredric Antonsson from ANR DDBO. The message reads ‘Tennis without a net is like summer without (Swedish Open) Båstad.’
Audi – Åkestam Holst
This 3D and retouch project was carried out for AD Fredrik Josefsson from Åkestam Holst. We designed and created three cross section platforms in 3D and retouched them together with some existing car images. The platforms illustrate the characteristics of the different car models.
Samsung xCover – Spinn
Wind, snow, rain or mud – who cares about the weather if you have the latest Samsung smartphone. It is built to resist anything, including water, dirt and dust. Markel Ahlenius from Spinn asked us to visualise this, and these images were the final result.
For their latest products, Skincode contacted us to make some creative visuals. A super powerful re-energising booster to revive skin and a defining gel to keep legs and body in perfect shape. After several drafts testing different techniques to match the two very different briefs we delivered these illustrative images to a very satisfied client.
Eric Saade – Photographer Linus Hallsénius
When we were asked to create some 3D effects for Swedish pop singer Eric Saade’s new album cover we were looking forward to creating something explosive. The final effects turned out to be pretty mind blowing. Literally.
3D/CGI: Johan Svensson
PHOTO & RETOUCH: Linus Hallsénius
ATG V86 – Åkestam Holst
ATG was launching their new horse racing betting game V86 and we were asked by Jesper Holst and Tobias Tolvanen at Åkestam Holst to help visualise this using CGI. There were three different environments where we would need to add different neon elements and advertisement signs. We even had to rebuild the whole entrance to the Solvalla arena. All the CGI elements needed to interact with the reflections and lights within the original photographs. This project involved an intensive combination of 3D and retouch work. The final images received high exposure on TV, in print, and on the web to promote the launch.
New images to relaunch successful ad campaign
As most things in life, two is better than one and that was the driving force behind this highly visual campaign by Fredrik Josefsson, AD at Åkestam Holst. The theme for the campaign was ‘A cup of coffee is seldom alone’ and together with Fredrik we created these twisty, twirly images using a whole mixture of our talents including photo, 3D and retouch. It gave us a lot of enjoyment making these lively and playful images and we hope you like them too – or should we say two.
I am a Festis!
Believe it or not but Festis was originally launched under the brand name FEST-iS in 1961 and was Sweden’s first still orange drink. A lot of changes have been made since then and behind the latest modern and youthful design is AD Isabelle Dahlborg Lidström from No Picnic. For this project we modelled and created all of the images for this spring seasons many exiting tastes.
Products in harmony
Swissline is a swiss born company providing anti-aging products.The debrief from Swissline’s AD Lara Wyss was to find a creative solution that would reflect the qualities of the specific products. Our 3D artists, retouch artists and photographers sat down to brainstorm some ideas. Some were a little too modern and some were a little too advanced. The final idea and image though was a great success and resulted in an extremely satisfied client.
Front page news!
There was a very nice surprise waiting for us in the inbox this morning. One of our images is covering the front page of the Weekend Journal of The Wall Street Journal. This gives us a great reason to celebrate (as if we need one). So Kalle Gadd (Art Director at Razorfish), when you read this, come on over and join us for some champagne. Cheers!
No products? No problem.
This project comprised of an extremely large order of images from ACOs range of products. As the products had only just been signed off from the design stage this was the perfect situation to create them in 3D, thus providing the client with images before the actual products had been manufactured and were on the shop shelves. We did shoot the fruit though.
Design of the Month
Axfood commissioned us to produce the entire collection of their newly designed range of cleaning products ‘Såklart’ (So obvious) in 3D. By creating each product in 3D we could easily apply the newly designed artworks from Bas Brand Identity onto the wireframe models. We then created and delivered to the client high quality, crystal clear images viewed from different angles, and group pictures where we could easily interchange the products. The design for this range was awarded ‘Design of the Month’ by the swedish advertising magazine Resumé. Read more here…
SL (Stockholm Public Transport) is the organisation running all of the land based public transport systems in Stockholm. This was very much a hands on project with a lot of people involved so a big thank you to Eva Håkanson Tell, Fredrik Svalstedt, Gustav Egerstedt, Maria Lindskog Klasén and Yasmin Larsson who painstakingly built the birds nest.
make.believe 3D studio
In the middle of the Christmas rush we were asked to create a large format, 5 meter wide window poster for Sony Ericsson. Due to the extremely tight deadline we were in constant contact with Ad’s Stefan Tynell and Jessica Dage from Locomotive. The final image can be seen in Phonehouse’s shop store window. It portrays Sony Ericsson’s latest telephone models surrounded by Sony Ericsson’s patented Liquid Energy fluid. Luckily for us we created this photo studio in 3D as Liquid Energy fluid can be a pretty messy business in real life.
Merry Xmas with love
Andreas Hallgren, project manager at Brindfors, came to us with this project and we were asked to create some good old christmas loving to some of Telenors telephone products. AD Josephine Wallin came up with the original sketches and together we developed these further to create the final images. As always at this time of year the deadlines were tight but we delivered these quality packets right on time. Thats something the big bearded guy in the red suit would be proud of himself!
Inhouse workshop by Johan Svensson and Karl-Fredrik von Hausswolff
Our vision here was an Audi turning up just in time for a photo shoot and skidding into the studio at the last second with no time to spare for a clean and polish makeover. The result was a combination of Johan’s expertise in 3D and Kalle’s experience in car photography.
“The lighting problems encountered in studio photography are also present in 3D lighting, but in 3D we actually have more control. We can determine what should be reflected or not, which would be physically impossible in traditional photography where everything is reflected”.
Personal project by Johan Svensson
This project exploded into action with the goal to illustrate a highspeed motion. The rayfire plugin was used to calculate what happens when a bullet shoots through an egg. Realflow was then used to simulate the two different liquids, that is the egg yolk and the egg white. Finally the whole scene was rendered with Nextlimit Maxwell.
Personal project by Johan Svensson
This projects goal was to create a Red Bull can with realistic ice and lots of detail. The entire image is CGI, created with Cinema4D and Zbrush. The final rendering was made with Maxwell.
Personal project by Johan Svensson
The aim with this project was to create a realistic image of a car. The whole scene is modelled with 3D Studio Max and rendered with V-Ray. The lighting effects were created with After Effects.