PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
3D/CGI: Johan Svensson
PRODUCER: Tomas Lestrup

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Electrolux – Prime PR

How do you explain what silence is? How do you capture silence visually? Together with Prime and Electrolux we’ve been working on how to portray the fact that their new generation of vacuum cleaners are extremely silent.
Firstly, we wanted to find the most illustrative way to instantly explain that the vacuum cleaner is silent. To achieve this we used the classic and iconic mute symbol in one image and in another image the vacuum cleaner is soundproofed with pillows – an image that will immediately create interest from viewers and editors.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH & 3D/CGI: Roger Sandberg
PRODUCER: Tomas Lestrup

Electrolux – DDB / Made to Order

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Tomas Lestrup

3D/CGI: Johan Svensson
PRODUCER: Akram Janzi

Samsung Galaxy Xcover 2 – Spinn

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

3D/CGI: Johan Svensson
PRODUCER: Axel Engström

Picard – Contactor

France’s largest chain in frozen quality food has opened up shop in Sweden and Bsmart was entrusted to produce the images for the launch campaign.

You can see more images at www.picard.se

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Audi – Åkestam Holst

08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

Samsung – Great Works

This was one of our greatest challenges when it comes to great images. Guess how many shots it took to create this great masterpiece? There is a free lunch going for the winner! To Anna-Carin, Peter, Elin and Anna; Thanks for your great faith in Bsmart. And Ted, it was a great pleasure having lunch with you. Have a look at the live image here.

PHOTO: Martin Brunn
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Did you know that in Sweden alone McDonald’s has a staggering 157.000.000 visitors each year? Is it due to their hotly debated images, or a universal taste or a competitive pricing that McDonald’s remains so popular? Indeed, the question is highly interesting. I would claim that the images in the highest degree help create hamburger success in Scandinavia. For we scandinavians like it sleek and stylish, simple and uncluttered. If we compare with the clothing fashion, the intensively retouched fashion images of clothing brands absolutely contribute to the fact that we buy their clothes. In our daily lives we use makeup and hair combs and we dress nicely when we are going out on the town. So what’s the Big Deal? We will continue to create appetising and colourful images. Even if we cheat, just a little. Because we know its how you like them!

In October 2002 we carried out our first job for McDonalds via their former agency Leo Burnett.

Here you can see a film showing how McDonald’s hamburgers are made. I bet you are wondering how we create our hamburger shoots?

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Roger Sandberg
PRODUCER: Axel Engström
STYLIST & PROPS: Catrin Spegel

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

McDonalds / DDB

PHOTO: Martin Brunn
RETOUCH: DDB
PRODUCER: Akram Janzi

Peugeot – Volt

Long before Peugeot began producing cars Armand Peugeot produced his first cycle. It is therefore quite natural that Peugeot now sponsors the Swedish Bike Team – all the way to their goal. Learn more about cycling through the ages: www.peugeotcyklar.se

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Axel Engström & Akram Janzi

Skincode

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Tomas Lestrup

Rolex – Rob. Engström AB

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

PHOTO: Hans Carlén
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

Audi – Åkestam Holst

This 3D and retouch project was carried out for AD Fredrik Josefsson from Åkestam Holst. We designed and created three cross section platforms in 3D and retouched them together with some existing car images. The platforms illustrate the characteristics of the different car models.

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Axel Engström
PHOTO: Audi

Atlas Copco

Atlas Copco is a Swedish industrial company that was founded in 1873. It is a global leader in the manufacture of industrial tooling and equipment. For this particular job we packed up our equipment and left the studios behind. The studio for these images was a underground test mine, over 30 meters below a shopping centre. You could say that we created these tough images in a pretty tough environment.

PHOTO: Martin Brunn
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Samsung NX – Spinn Action Marketing

Not only do we love cameras and taking pictures but we also love taking pictures of cameras. This is the latest and youngest addition to the Samsung NX family.

PHOTO: Martin Brunn
RETOUCH: Roger Sandberg
PRODUCER: Axel Engström

Subaru – Eight Communication

It’s been almost a year since the XV Concept made its first public appearance at the Shanghai Motor Show, and now the production version is finally here – ready to take you from urban jungle to… Well, see for yourself.

RETOUCH: Bsmart
PRODUCER: Axel Engström
AD: Björn Linden
PHOTO: Getty Images

Samsung xCover – Spinn

Wind, snow, rain or mud – who cares about the weather if you have the latest Samsung smartphone. It is built to resist anything, including water, dirt and dust. Markel Ahlenius from Spinn asked us to visualise this, and these images were the final result.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson & Johan Svensson
PRODUCER: Akram Janzi

Skincode

For their latest products, Skincode contacted us to make some creative visuals. A super powerful re-energising booster to revive skin and a defining gel to keep legs and body in perfect shape. After several drafts testing different techniques to match the two very different briefs we delivered these illustrative images to a very satisfied client.

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Tomas Lestrup

Hold the future in your hands

It’s time to Tab and anytime is Tab time. These images are currently appearing as full size ads in all the national newspapers.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Mini – Jung von Matt

Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!

You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
FINAL ARTWORK: Martin Dickins
PRODUCER: Axel Engström

SaveMyDay – Morris Pinewood

In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.

Leaseplan Forever

Amsterdam, Brussels, Paris, London, Münich, Madrid, Atlanta, Chicago, Stockholm, Rome, Neuss, Geneva, Prague, Amsterdam (revisited), Brüssels (revisited) and return visits to Atlanta and Chicago scheduled for the near future. So what do these cities all have in common? Well, they have all been visited by the Bsmart photography team on behalf of Leaseplan: the world leading car leasing company. Here is a collection of our ‘Best of’ images from the numerous shoots throughout the years since 2005.