Subaru – Eight Communication

It’s been almost a year since the XV Concept made its first public appearance at the Shanghai Motor Show, and now the production version is finally here – ready to take you from urban jungle to… Well, see for yourself.

RETOUCH: Andreas Lübeck
PRODUCER: Axel Engström
AD: Björn Linden
PHOTO: Getty Images

Samsung xCover – Spinn

Wind, snow, rain or mud – who cares about the weather if you have the latest Samsung smartphone. It is built to resist anything, including water, dirt and dust. Markel Ahlenius from Spinn asked us to visualise this, and these images were the final result.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson & Johan Svensson
PRODUCER: Akram Janzi

Skincode

For their latest products, Skincode contacted us to make some creative visuals. A super powerful re-energising booster to revive skin and a defining gel to keep legs and body in perfect shape. After several drafts testing different techniques to match the two very different briefs we delivered these illustrative images to a very satisfied client.

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Tomas Lestrup

Hold the future in your hands

It’s time to Tab and anytime is Tab time. These images are currently appearing as full size ads in all the national newspapers.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Mini – Jung von Matt

Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!

You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
FINAL ARTWORK: Martin Dickins
PRODUCER: Axel Engström

Leaseplan Forever

Amsterdam, Brussels, Paris, London, Münich, Madrid, Atlanta, Chicago, Stockholm, Rome, Neuss, Geneva, Prague, Amsterdam (revisited), Brüssels (revisited) and return visits to Atlanta and Chicago scheduled for the near future. So what do these cities all have in common? Well, they have all been visited by the Bsmart photography team on behalf of Leaseplan: the world leading car leasing company. Here is a collection of our ‘Best of’ images from the numerous shoots throughout the years since 2005.

7-Eleven – Peacock

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

SaveMyDay – Morris Pinewood

In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.

Mixing business with pleasure

This was the first time working with our new client, Kelly and Pling. Nice to have you aboard! Under the art direction of Måns Hermansson, we set out to produce these images for an in-store campaign showing the Electrolux range of rod mixers and the marvels they can accomplish. Feast your eyes on these smooth operators! Minimalistic food photography at its best.

Kelly and Pling even wanted moving images to complete the stills on this project. This gave us the opportunity to work closely together with our dear friends at Snask Film. Using the same look and feel as the stills Snask produced this beautiful, modern and stylish ad:

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi
FILM PRODUCTION & POST: Snask Film

The truth unveiled

Together with the team from DDB, AD Jennie Arvenäs, Web Director Jeffrey Salomonsson and Producer Mattias Colden, we made this fascinating documentary revealing the secrets behind the making of some classic McDonalds, the BigMac, the Quarter Pounder, the McFeast… Tickets to Cannes already booked, for sure!

Photo: Hans Carlén
Assistants: Petter Brandt & Olle Kirchmeier
Producer: Akram Janzi

I am a Festis!

Believe it or not but Festis was originally launched under the brand name FEST-iS in 1961 and was Sweden’s first still orange drink. A lot of changes have been made since then and behind the latest modern and youthful design is AD Isabelle Dahlborg Lidström from No Picnic. For this project we modelled and created all of the images for this spring seasons many exiting tastes.

3D/CGI: Frederik Tennholt & Johan Svensson
PRODUCER: Akram Janzi

State-of-the-art skincare

Is this one of our 3D state-of-the-art splashes you may ask yourself? Nope, not this time. In fact its a mixture of photographed splashes retouched together to create this final image which reflects the precision, purity and quality that are synonymous with Switzerland and the Skincode brand.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

A view from above

PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Historical vacuum cleaners

When did you last go to a historical museum to see a modern vacuum cleaner? Well, head off to the Sjöhistoriska (Historical Maritime) Museum in Stockholm and take a look. The exhibition is all about the plastic waste that ends up polluting the seas. Shame on us all! But congratulations to the creatives at Prime and Electrolux. Well done!

Read more about ‘Vac from the sea’ here

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

make.believe 3D studio

In the middle of the Christmas rush we were asked to create a large format, 5 meter wide window poster for Sony Ericsson. Due to the extremely tight deadline we were in constant contact with Ad’s Stefan Tynell and Jessica Dage from Locomotive. The final image can be seen in Phonehouse’s shop store window. It portrays Sony Ericsson’s latest telephone models surrounded by Sony Ericsson’s patented Liquid Energy fluid. Luckily for us we created this photo studio in 3D as Liquid Energy fluid can be a pretty messy business in real life.

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Akram Janzi

A life without limits

Björn Ekdahl from CAB required some major renovation works to the royal palace for this Samsung ad. In real life this would not be quite so easy but after a sunny afternoons photo shoot and some creative retouching we had created a few more floors and a load more bedrooms for the royal family. You can never have too many spare bedrooms!

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Sports and beach wear 2011

The future is certainly looking bright for Björn Borg. We have recently photographed the whole collection for their up and coming Lookbook for this summer. Its time to start counting those calories and head off to the gym in preparation for beach 2011!
If you are curious to see what happens behind the scenes, check out BB’s blogg:
http://blog.bjornborg.com/2010/09/20/12145/

PHOTO: Rikhard Nelson
RETOUCH: Philip Cederman, Roger Sandberg
PRODUCER: Bsmart

Vac from the sea

We certainly have the honour to work with some very talented people. Carl Fredrik Holtermann and Vanja Bajc from Prime were here for the shoot of the PR campaign ‘Vac from the sea’ by Electrolux. The award for this outstanding work was a Gold prize in yesterdays Swedish PR competition – Spinn ‘10. Congratulations from Bsmart! Tonight we will be celebrating this great news. See more here and here.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Visa: (verb) to show

The word ‘visa’ in swedish means to show, therefore it’s seems appropriate to show off an ongoing campaign directed by Gustav Egerstedt and Eva Håkansson at Saatchi & Saatchi. See more at www.visa.se

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

It’s not the thickness that matters

Is this as thin as it can get? What’s next, a virtual screen? Whatever, Samsungs design programme is always pure paradise for the drooling artists at Bsmart. Art Director Björn Ekdahl came up with this challenge for Bsmart to illustrate Samsungs new LED TV (Light Emitting Diode). Voila! (NIP)

PHOTO: Martin Brunn
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

Inspiring Women Welders

Art director Jimmy Nilsson from Confetti came up with the idea for this image. It was all part of an international campaign for a new range of welding helmets giving female welders the ability to express their unique creativity and passion.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

IKEA Family

Art director Christoffer Wiker from IKEA Communications AB, enlightened us with his vision for this campaign image for the IKEA Family customer club. We were asked to visualise a selection of promoted products beaming out from a shining card.

PHOTO: Frida Ström
RETOUCH & 3D/CGI: Frederik Tennholt
PRODUCER: Bsmart

Design is in the detail

Pekka Stålnacke, our No.1 hoover photographer, worked together with Jonas Magnusson of Electrolux on this shoot. Elegant product images and detail images were created as well as a few classic still lifes.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

Release the power

The brief from Björn Ekdahl at Cab Stockholm was to create an image of a hand and even a football pushing through a TV screen. Would 3D achieve the best results or would it be photo? The challenge was on. For this project we initially started sketching using both techniques. Working closely together at Bsmart we could quickly give feedback to the client. 3D artist Roger launched Cinema 4D and photographer Pekka began stretching a gigantic balloon material across a framework. After close inspection of both the 3D and photographic sketch we decided that the photographic images in this particular case gave a more natural and authentic feel. Needless to say the client was very pleased with the final results. Photo won this particular pitch and we will continue to push the boundaries using both techniques.

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Tomas Lestrup

Xperia

Web campaign for Sony Ericsson Xperia. Designed by Rebenga’s Anna Axelsson and Locomotiv’s Erika Svensson.

PHOTO: Martin Brunn
RETOUCH: Frederik Tennholt
PRODUCER: Tomas Lestrup

Samsung Trend & Design Guide 2010

Ulf Öjerbrand, art director at Cab Stockholm, contacted us with a handful of sketches and a headful of ideas. Parts of the final images were photographed in our studios, while some of the elements and locations had to be built in 3D. The foto models were also photographed in our studios and were casted from Mikas.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Turn on Tomorrow

Pekka Stålnacke photographed these exclusive Samsung products, together with art director Markel Ahlenius from CAB Stockholm.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

PHOTO & RETOUCH: Pekka Stålnacke

Roofless and loving it

Award winners Rickard Villard and Patrick Westerdahl of Lowe Brindfors are a couple of real creatives. Their SAAB campaigns are renowned worldwide and we were highly motivated for this brilliant idea. In this campaign for their all-year-round convertible, the SAAB dream is still alive!

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup