Audi – Åkestam Holst
08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.
Go by bus
AD Fredrik Josefsson thought up these simplified images of Swebus buses. The buses travel directly to popular swedish tourist destinations including Skara Summerland, Kolmården Wildlife Park and Astrid Lindgren’s World. This project was published as banners and in brochures.
Pressbyran – Åkestam Holst
For this photo/CGI shoot we used tons of bananas, polygons and cinnamon buns. The original idea was to photograph the coffee cups, but by creating them in 3D we had more flexibility. To add some nice natural colour tones to the bananas, Art Director Fredrik Josefsson used a can of glossy yellow spray. The resulting images were used widely in print.
Audi – Åkestam Holst
This 3D and retouch project was carried out for AD Fredrik Josefsson from Åkestam Holst. We designed and created three cross section platforms in 3D and retouched them together with some existing car images. The platforms illustrate the characteristics of the different car models.
What no chips?
Then how about pommes château from France or boiled new potatoes from Sweden?
Pressbyrån – Åkestam Holst
If you can’t change the product then why not change the message?
New images to relaunch successful ad campaign
As most things in life, two is better than one and that was the driving force behind this highly visual campaign by Fredrik Josefsson, AD at Åkestam Holst. The theme for the campaign was ‘A cup of coffee is seldom alone’ and together with Fredrik we created these twisty, twirly images using a whole mixture of our talents including photo, 3D and retouch. It gave us a lot of enjoyment making these lively and playful images and we hope you like them too – or should we say two.
Apparently, AD Fredrik Josefsson struggled to convince the customer with this idea, which is understandable… I mean, who wants a fish as a midday snack!?! Finally the Pressbyrån was brave enough to go along for the ride, but on top of everything else the final piece of art needed to look like a
fake. So take a look, its a bit of a scary image… but its cool, so cool in fact that according to Fredrik the posters in town are being stolen right off the walls.
Cinnamon Bun Day
In Sweden we just love our buns! We have Saffron Bun Day at Advent and Semlor Bun Day just before Easter. Today was Cinnamon Bun Day and art director Fredrik Josefsson from Åkestam Holst was at the frontline in our studio. If you think the raw ingredients look mouth-watering and inviting then we can assure you that the resulting buns were deliciously scrumptious as well.
Product visualization for Falcon beer
The Swedish brewery Falcon has been around since 1896 and the latest packaging design for Falcon beer was conceived by Lars Baecklund and Olov Öqvist from Åkestam Holst. We began this project by initially creating visualisations for a few products but we ended up visualising the entire range of Falcon beer. 31 products in total, including boxes, 6-packs, 4-packs, bottles and cans.
3D/CGI: Roger Sandberg
Big beer bubbles
The back end of a truck is a pretty good advertising space for promoting beer in the summertime. With the ad being in such a large format, our co-creators Fredrik Josefsson and Bella Lagerquist at Åkestam Holst were quite pedantic about the quality of the water droplets. With a little ‘magic’ from our retouch and 3D artists the ice cold beers were soon looking pretty refreshing.
Breakfast at Pressbyrån’s
Shooting new menu images for Pressbyrån was Pekka Stålnacke’s first job at Bsmart. Art director Fredrik Josefsson from Åkestam & Holst was on the set.