PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
3D/CGI: Johan Svensson
PRODUCER: Tomas Lestrup

PHOTO: Martin Brunn
RETOUCH: Martin Dickins
PRODUCER: Akram Janzi

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

King Magazine

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Electrolux – Prime PR

How do you explain what silence is? How do you capture silence visually? Together with Prime and Electrolux we’ve been working on how to portray the fact that their new generation of vacuum cleaners are extremely silent.
Firstly, we wanted to find the most illustrative way to instantly explain that the vacuum cleaner is silent. To achieve this we used the classic and iconic mute symbol in one image and in another image the vacuum cleaner is soundproofed with pillows – an image that will immediately create interest from viewers and editors.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH & 3D/CGI: Roger Sandberg
PRODUCER: Tomas Lestrup

RBK – Civil Rights Defender

A pro bono project for the campaign for Human Rights. The film says it all.

PHOTO: Hans Carlén & Petter Brandt
EDITING & MOTION GRAPHICS: Robert Fransson
PRODUCER: Tomas Lestrup

Electrolux – DDB / Made to Order

Stella Ulltin at DDB / Made to Order asked the question. Hilarious. All the reasons can be found right here. And so we went. (It was a pretty good deal since the South African Rand has never been cheaper). Great food. Fantastic wine. And of course, plenty of sunshine.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Tomas Lestrup

Pressbyrån – Åkestam Holst

PHOTO: Hans Carlén
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

Samsung Galaxy Xcover 2 – Spinn

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Gustav Hallmer & Philip Cederman
PRODUCER: Akram Janzi

Picard – Contactor

France’s largest chain in frozen quality food has opened up shop in Sweden and Bsmart was entrusted to produce the images for the launch campaign.

You can see more images at www.picard.se

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

SBSeating – A plus M

We were entrusted by the agency A plus M to photograph some chairs, both in the studio and on location. The client SBSeating, along with the brands HÅG and RH, are well known for their distinctive chairs so we also filmed an instructional video to show the specific core functions of the chair. To be as effective as possible for the client, we gathered all the necessary resources within our studios so that we could both film and photograph on the same day!

PHOTO: Hans Carlén, Martin Brunn & Pekka Stålnacke
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Akram Janzi

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anton Green, Philip Cederman & Erik Hemmingson
PRODUCER: Akram Janzi

King Magazine

Here are five ways to go for a healthy lifestyle… Stone Age, Weight Watchers, ISO, GI or LCHF.
For more details check out King Magazine. Coming soon to a news stand near you!

PHOTO: Hans Carlén
RETOUCH: Philip Cederman
AD: Niklas Wendt
STYLIST: Johan Åkerberg
PRODUCER: Tomas Lestrup

Audi – Åkestam Holst

08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi

Apoteket Hjärtet – Åkestam Holst

Christmas is a time of anticipation and joy but the weeks before can be very stressful. Together with AD Lars Baeckland from Åkestam Holst and stylist Joanna Lavén we created these calming images for the pharmacy Apoteket Hjärtet and their Christmas campaign. The images were originally intended for print, large format and web but the idea was further developed and we created some great snowing images for digital posters. We are really pleased with the results and look forward to many more projects like this in the future.

PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
3D/CGI & MOTION: Johan Svensson
PRODUCER: Akram Janzi

ICA Banken – Pool

As we all know some creative briefs are stranger than others. Often they engage you to stop and think. Sometimes they even bring a big smile. In this case Pool creatives PJ and Ulf wanted meatballs. A two meter high tower of meatballs! To avoid preparing and wasting so much food the meatballs were created using 3D/CGI. A digital technique seldom used for food images – certainly never for meatballs. For the final effects we added some Matrix-esque 360 degree camera moves and even a chef, a photographer and a meatball inspector. It was all just another day in the Bsmart studio. We are really happy with the way this challenging project turned out. A big thanks to PJ and Ulf for trusting in our digital cooking skills.
The animation was put together for Pool’s client ICA Banken and is used at http://www.icabanken.se

PHOTO: Petter Brant
RETOUCH & 3D/CGI: Johan Svensson
PRODUCER: Axel Engström

Samsung – Great Works

This was one of our greatest challenges when it comes to great images. Guess how many shots it took to create this great masterpiece? There is a free lunch going for the winner! To Anna-Carin, Peter, Elin and Anna; Thanks for your great faith in Bsmart. And Ted, it was a great pleasure having lunch with you. Have a look at the live image here.

PHOTO: Martin Brunn
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

Stockholm Globe Arenas – PS Communication

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Axel Engström

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Roséspecialisten

Here are a few of the images we created together with Roséspecialisten that have now been published in their book ‘All you need 2013′ which celebrates their range of wines including Cuvée Madame. You can order the book here.

PHOTO & RETOUCH: Pekka Stålnacke
PRODUCER: Tomas Lestrup

Did you know that in Sweden alone McDonald’s has a staggering 157.000.000 visitors each year? Is it due to their hotly debated images, or a universal taste or a competitive pricing that McDonald’s remains so popular? Indeed, the question is highly interesting. I would claim that the images in the highest degree help create hamburger success in Scandinavia. For we scandinavians like it sleek and stylish, simple and uncluttered. If we compare with the clothing fashion, the intensively retouched fashion images of clothing brands absolutely contribute to the fact that we buy their clothes. In our daily lives we use makeup and hair combs and we dress nicely when we are going out on the town. So what’s the Big Deal? We will continue to create appetising and colourful images. Even if we cheat, just a little. Because we know its how you like them!

In October 2002 we carried out our first job for McDonalds via their former agency Leo Burnett.

Here you can see a film showing how McDonald’s hamburgers are made. I bet you are wondering how we create our hamburger shoots?

How to cure a hangover

We created these editorial images for King Magazine to illustrate various methods to relieve the morning symptoms of the night before.

PHOTO, RETOUCH & PRODUCTION: Bsmart

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

The Shirt Factory / Bold

For this challenging project from Bold/The Shirt Factory we could really show our skills in making taylor made, bespoke images. More specifically a taylor made, bespoke shirt in this case. Heading up the project was both CD Oscar Lübeck and AD Nick Greening, accompanied by Yvonne Rietz from Bold and excellent styling by Åsa Norin from The Shirt Factory.

PHOTO: Martin Brunn
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

Opel Sverige

More about Erik’s Insignia OPC at facebook.com/OpelSE

PHOTO: Karl-Fredrik-von-Hausswolff
RETOUCH: Philip Cederman
PRODUCER: Akram Janzi