Coop – Änglamark

Coop Änglamark has Sweden’s largest ecological range with almost 400 products to choose between. Here are just two of them. Yummy yummy!

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

New images to relaunch successful ad campaign

Spring has arrived and its time for all the singles out there to find their soulmate. Just as most things in life, two is better than one and that was the driving force behind this highly visual campaign by Fredrik Josefsson, AD at Åkestam Holst. The theme for the campaign was ‘A cup of coffee is seldom alone’ and together with Fredrik we created these twisty, twirly images using a whole mixture of our talents including photo, 3D and retouch. It gave us a lot of enjoyment making these lively and playful images and we hope you like them too – or should we say two.

PHOTO: Hans Carlén, Pekka Stålnacke & Petter Brandt
3D/CGI & RETOUCH: Frederik Tennholt & Johan Svensson
PRODUCER: Akram Janzi

7-Eleven – Peacock

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

Mixing business with pleasure

This was the first time working with our new client, Kelly and Pling. Nice to have you aboard! Under the art direction of Måns Hermansson, we set out to produce these images for an in-store campaign showing the Electrolux range of rod mixers and the marvels they can accomplish. Feast your eyes on these smooth operators! Minimalistic food photography at its best.

Kelly and Pling even wanted moving images to complete the stills on this project. This gave us the opportunity to work closely together with our dear friends at Snask Film. Using the same look and feel as the stills Snask produced this beautiful, modern and stylish ad:

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi
FILM PRODUCTION & POST: Snask Film

Part 2 of the DIY series – Pro Tips and Tricks

I often get asked the question if shooting food takes a lot of special skills and experience. Well, if you do the following… work with the best foodstylists and chefs, use the best and freshest ingredients, make sure you have a beautiful light, be careful with your composition and framing, use the best lenses and cameras, have access to the most talented retouch artists and some wonderful props and locations… then the answer is: Hell no! It’s a piece o’ cake!

PHOTO: Hans Carlén

Oh Thank Heaven! (for slushies!)

How can you resist these deliciously refreshing, vibrant little slushies? Newly dispensed and glistening with ice cold droplets. Similarly, pearls of perspiration were appearing on the brows of our retouch artists as they raced against the clock on this project to deliver these colourful images right on time to AD Lova Bratt at Peacock.

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman & Rebecca Gulam
PRODUCER: Akram Janzi

When less is not enough

Need we say more?

PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

When Hamza Sabuncu at Sibylla looked for the best hamburger photographers in town, he didn’t need to look any further!

The objektive was to make images of burgers that made your mouth water, and at the same time giving the restaurants the option to compose their own menus and offers; interchangeability, all the different elements had to fit together into a mouthwatering and informative whole. Working with a legend like Thomas Andrén of Åkestam Holst keeps you on your toes! Did we succeed? Judge for yourself.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Bsmart
Art Director : Thomas Andrén / Åkestam Holst
Food Styling: Johan Åkerberg / Måltid

Smoother than ever

Milda, the family butter by Unilever, has recently been given a new form by Lowe Brindfors. Lotta Nannmark and Joakim Norrman came to us with this mission to visualise this classic swedish butter.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

Fish anyone?

Apparently, AD Fredrik Josefsson struggled to convince the customer with this idea, which is understandable… I mean, who wants a fish as a midday snack!?! Finally the Pressbyrån was brave enough to go along for the ride, but on top of everything else the final piece of art needed to look like a
fake. So take a look, its a bit of a scary image… but its cool, so cool in fact that according to Fredrik the posters in town are being stolen right off the walls.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg, Erik Hemmingson
PRODUCER: Tomas Lestrup

Cinnamon Bun Day

In Sweden we just love our buns! We have Saffron Bun Day at Advent and Semlor Bun Day just before Easter. Today was Cinnamon Bun Day and art director Fredrik Josefsson from Åkestam Holst was at the frontline in our studio. If you think the raw ingredients look mouth-watering and inviting then we can assure you that the resulting buns were deliciously scrumptious as well.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

Probably the longest fruit picture in the world

Fredrik Grüneberger from Willys contacted us for this project. They needed some pictures of some fruits to be used as large format prints to be set up around the whole circumference of their fruit rooms. 55 meters of fruit is certainly a lot of fruit.

PHOTO: Martin Brunn
RETOUCH: Roger Sandberg
FINAL ARTWORKS: Martin Dickins
PRODUCER: Tomas Lestrup

Breakfast at Pressbyrån’s

Shooting new menu images for Pressbyrån was Pekka Stålnacke’s first job at Bsmart. Art director Fredrik Josefsson from Åkestam & Holst was on the set.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

Delicious desserts

Gustaf Boman, our friend at Tackolov, walked through our doors with two bags of strawberries for this photo shoot. Yummy! Art directors planning delicious desserts are always welcome at Bsmart as the final results are often consumed on site. These desserts turned out to be extra long ice cream boats. Not a bad day at all.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg, Frederik Tennholt
PRODUCER: Tomas Lestrup

Mmm… Marabou

Two chocolatey animations were to be produced for Marabou Premium. The agency Colony, and Ogilvy’s Helena Thorsell, were looking for a clean, luxurious feel. Under a tight time schedule the 3D animation was produced – with a little help from some photographic realism.
See the TV commercial right here.

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Ice Ice Cream baby

It was a perfect joy watching still lifes melt, together with Robert Gardfors from design agency Identity Works. The results were slick though, resulting in luxury stills for summer 2010. Unsurprisingly, a lot of people were more than willing to help out during this particular shoot.

PHOTO: Frida Strom
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson, Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Bsmart

PHOTO: Hans Carlén
RETOUCH: Bsmart
PRODUCER: Tomas Lestrup

Product visualisation for Axfood

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Swedish lager launch

Spacerabbit’s Mikael Hulkko required some styled food still lifes for the PR launch of Three Towns, Sweden’s new premium lager. Stylist Herman Rasmusson fixed the look and several pints later we ended up with some fancy dishes as well as the perfect froth.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Fantastico

Hot pasta dishes were having their première at Wayne’s Coffee and new images were required. Drifa Yngvadottir of Workshop came to us with a sketch of ‘twirling pasta’ that she wanted illustrated in a photographic kind of way. Getting the shape of the pasta just right was the biggest challenge in this project, and we solved it by modeling the spaghetti in 3D.

PHOTO: Bsmart
RETOUCH: Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Beautiful food

When it comes to creating beautiful editorial food images for lifestyle magazine Amelia, photographer Hans Carlén and stylist Sanna Fyring Liedgren form a perfect duo. Sanna, who runs her own company ‘Matbruk’, also creates her own recipes, and even has a house and a garden full of beautiful props and backdrops.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

Fascinating fruits

This extensive production involved the whole Bsmart team and even some locals from Cape Town. Starting as a home grown project it was shot on location in South Africa as well as at our studios in Stockholm. Tutti Frutti is an in-depth journey into the fascinating world of fruits and has been published in Sweden, Norway, Finland and Holland. Do check it out for some inspiration as well as some juicy temptations.

PRODUCER: Tomas Lestrup