Totally Magic

Com Hem – King

PHOTO: Martin Brunn
RETOUCH: Bsmart
PRODUCER: Akram Janzi

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Com Hem – King


My 8 favorites – Judit look-alikes

This is the latest instalment in the Com Hem campaign by the people at King. It carries on the spirit of the fictional twin characters Judit and Judit through eight different look-alikes to illustrate the variety of channels supplied by Com Hem. The original campaign, celebrating Com Hem’s 10th anniversary, premiered in 2009 and has been extremely popular, much due to Judit and Judit’s Youtube cameo.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

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Com Hem – King


Groundbreaking technology for the fashion minded

The renowned ad agency King was looking to design a clothing collection for a new campaign for Com Hem (a company usually associated with broadband). Early on in the process we agreed with King to carry out a 3D/photo production as this would be extremely effective and controllable, and would lead to a perfect result in terms of both esthetics and costs. For this exciting project Com Hem teamed up with fashion designer Sahara Widoff to create this years perhaps most futuristic collection made entirely from Com Hem’s flexible cables and accessories.

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The project kicked off by testing a few of our ideas in 3D and these lead to some groundbreaking working methods. Sahara Widoff let her creativity flow and she sketched the initial drawings for ‘Judit & Judit’s’ new clothing collection. What then followed was an extremely demanding but at the same time a greatly challenging time for us to bring this clothing collection to life.

We began by creating 3D models of all the materials that were to be used on the clothing items such as remotes, diverse plugs and flexible cables. We then created 3D dummies of Judit & Judit according to their body measurements and these were then posed according to the initial sketches. The 3D dummies were then used as mannequins for which all of the clothing could be designed around.

On the photography side, our photo studios had been strategically booked for two separate Com Hem campaigns on the same day. Two of our photographers worked simultaneously, together with AD Lotta Ågerup and the rest of the Com Hem team from King. After an effective days work everyone made it home in good time for dinner.

Once we had all the photographic images we were then able to match them up with the 3D elements. The clothes and models were retouched further and finely adjusted according to the clients wishes.

The final images for this popular campaign were widely published as large format posters, on the underground, in magazines and newspapers, on fashion blogs and throughout the web.


PHOTO: Hans Carlén
3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Bsmart

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Com Hem – King

PHOTO: Bsmart
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

Tags: , , , , , ,


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