Audi – Åkestam Holst
08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.
BMW – Jung von Matt
This was a great project together with JVM who came up with the idea for this beautiful advert. All we had to do was extend a background, create an enormous plastic bag and get the car in there, so after a lot of modelling, sculpting, rendering, compositing and retouching… boom, there it was! The most spacious car in it’s class!
More about Erik’s Insignia OPC at facebook.com/OpelSE
Peugeot – Volt
Long before Peugeot began producing cars Armand Peugeot produced his first cycle. It is therefore quite natural that Peugeot now sponsors the Swedish Bike Team – all the way to their goal. Learn more about cycling through the ages: www.peugeotcyklar.se
Skoda – DDB
Norrbotten is the northernmost region of Sweden and covers almost a 1/4 of the country’s surface but is sparsely inhabited by just 2,5% of the population. It is known for its natural scenery: old wild forests, large rivers, rocky mountains and an untouched vast wilderness. Commissioned by DDB, our photographer Kalle von Hausswolff went there location scouting to capture the enormity and beauty of Norrbotten.
A Bsmart workshop
For this workshop we wanted to create an image that reflected swedish outdoor adventures with a Land Rover as a centre piece. The theme is two friends who set off early in the morning to go kayaking on the south east shores of Stockholm/Torö.
We shot a panoramic photo and a backplate at the beach. These images were then edited using traditional techniques in Photoshop. The car was added to the scene as a 3D-element. We didn’t have any kayaks at the photo shoot so those were also modelled in 3D and then rendered. When all the elements were in place we continued to tweak the environment in Photoshop to match the new CG lighting and we also added some more drama in the water.
Audi – Åkestam Holst
This 3D and retouch project was carried out for AD Fredrik Josefsson from Åkestam Holst. We designed and created three cross section platforms in 3D and retouched them together with some existing car images. The platforms illustrate the characteristics of the different car models.
Mini – Jung von Matt
Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!
You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!
Karl-Fredrik von Hausswolff
Karl-Fredrik von Hausswolff, renowned for his fantastic pictures of cars, is to join Bsmart. Kalle has previously worked as a photographer at Agent Molly and most recently as Creative Director for the image agency Johnér. As one of Swedens top car photographers, Kalle has captured all the big car names behind his lens: Audi, VW, Volvo, Ferrari, Peugeot, Porsche, Ford, Mercedes, BMW, Aston Martin… you name it! Being a man of many talents, Kalle also creates great still lifes which you can see here.
Kalle will also be using his experience to develop our skills in 3D/CGI for car imagery.
Welcome to Bsmart, Kalle! We are looking forward to make the magic happen!
Amsterdam, Brussels, Paris, London, Münich, Madrid, Atlanta, Chicago, Stockholm, Rome, Neuss, Geneva, Prague, Amsterdam (revisited), Brüssels (revisited) and return visits to Atlanta and Chicago scheduled for the near future. So what do these cities all have in common? Well, they have all been visited by the Bsmart photography team on behalf of Leaseplan: the world leading car leasing company. Here is a collection of our ‘Best of’ images from the numerous shoots throughout the years since 2005.
Inhouse workshop by Johan Svensson and Karl-Fredrik von Hausswolff
Our vision here was an Audi turning up just in time for a photo shoot and skidding into the studio at the last second with no time to spare for a clean and polish makeover. The result was a combination of Johan’s expertise in 3D and Kalle’s experience in car photography.
“The lighting problems encountered in studio photography are also present in 3D lighting, but in 3D we actually have more control. We can determine what should be reflected or not, which would be physically impossible in traditional photography where everything is reflected”.
Personal project by Martin Brunn
My idea for this workshop was to create a studio style image of a car in an outside environment. By the time I had arranged 700 meters of cable extensions and set up a 36 square meter butterfly it was pitch black in the forest. Despite the pretty tricky circumstances the darkness worked to my advantage and I was able to capture the bewitching atmosphere that is seen here in the final image.
Personal project by Johan Svensson
The aim with this project was to create a realistic image of a car. The whole scene is modelled with 3D Studio Max and rendered with V-Ray. The lighting effects were created with After Effects.