Big beer bubbles

The back end of a truck is a pretty good advertising space for promoting beer in the summertime. With the ad being in such a large format, our co-creators Fredrik Josefsson and Bella Lagerquist at Åkestam Holst were quite pedantic about the quality of the water droplets. With a little ‘magic’ from our retouch and 3D artists the ice cold beers were soon looking pretty refreshing.

PHOTO: Hans Carlén
3D/CGI: Roger Sandberg
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup