Crosstown, cross-country

Subaru – Eight Communication

It’s been almost a year since the XV Concept made its first public appearance at the Shanghai Motor Show, and now the production version is finally here – ready to take you from urban jungle to… Well, see for yourself.

RETOUCH: Andreas Lübeck
PRODUCER: Axel Engström
AD: Björn Linden
PHOTO: Getty Images

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Start your day Swedish style!

Coop – Änglamark

Coop Änglamark has Sweden’s largest ecological range with almost 400 products to choose between. Here are just two of them. Yummy yummy!

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

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Perfect presents for every occasion

Apotek Hjärtat – Åkestam Holst

Green tea and coffee, mustard for the ham, peppermint and chocolate for the sweets and saffran for the buns. And don’t forget the spices for the malt wine. Mmm… what more could anyone want for these cosy swedish evenings leading up to Christmas.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

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Mini delivery by Swedish celebrity

Mini – Jung von Matt

Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!

You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
FINAL ARTWORK: Martin Dickins
PRODUCER: Axel Engström

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Thank Heaven!

7-Eleven – Peacock

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

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A Dream Project from a Dream Client!


SaveMyDay – Morris Pinewood

In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.

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During the brief we were presented with the Brand Identity Manual and lots of moods and ideas. We were then asked: “can Bsmart produce a film and 4 ads?” The film could be 3D or filmed and the ads should reflect the mood and the idea of the film… and of course, time was tight… YES! Let’s go for it!

We started working on several ideas together with M&P, finally deciding on an idea we called duotone, basically still life stills and films, in 4 different universes, each with its own colour. We called our friends at SnaskFilm who helped us with the filmed parts and the post production. DecoForm did a great job with the props, piling them wall to wall, and to build 4 different sets we had to book four of our studios for a whole week. By doing this we could shoot the stills on one set while the movie was being shot in another.

Great results, great fun doing it, and some great new experiences and contacts!

“SNASK Film has been romantically involved with Bsmart for a couple of highly successful projects and we feel that it can be the start of a never-ending, ground shaking romance.”
Daniel Lundh, SnaskFilm.


PRODUCER: Akram Janzi & Axel Engström
PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
ART DIRECTION: Morris Pinewood
FILM PRODUCTION AND POST: Snask Film
PROPS: DekoForm
CLIENT: Metro International/SaveMyDay.com
COMMISIONED BY: Josep Maria Nolla, Christian Quarles

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