Audi – Åkestam Holst
08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.
ICA Banken – Pool
As we all know some creative briefs are stranger than others. Often they engage you to stop and think. Sometimes they even bring a big smile. In this case Pool creatives PJ and Ulf wanted meatballs. A two meter high tower of meatballs! To avoid preparing and wasting so much food the meatballs were created using 3D/CGI. A digital technique seldom used for food images – certainly never for meatballs. For the final effects we added some Matrix-esque 360 degree camera moves and even a chef, a photographer and a meatball inspector. It was all just another day in the Bsmart studio. We are really happy with the way this challenging project turned out. A big thanks to PJ and Ulf for trusting in our digital cooking skills.
The animation was put together for Pool’s client ICA Banken and is used at http://www.icabanken.se
Samsung – Great Works
This was one of our greatest challenges when it comes to great images. Guess how many shots it took to create this great masterpiece? There is a free lunch going for the winner! To Anna-Carin, Peter, Elin and Anna; Thanks for your great faith in Bsmart. And Ted, it was a great pleasure having lunch with you. Have a look at the live image here.
Stockholm Globe Arenas – PS Communication
Pressbyrån – Åkestam Holst
Peugeot – Volt
Long before Peugeot began producing cars Armand Peugeot produced his first cycle. It is therefore quite natural that Peugeot now sponsors the Swedish Bike Team – all the way to their goal. Learn more about cycling through the ages: www.peugeotcyklar.se
IQ – Forsman & Bodenfors
This may look like a traditional summer advertisement for rosé wine but the real written message from IQ is to drink less and to take care of yourself. With that in mind have a great summer!
Mörby Centrum – Sweet Creatives
These playful images were thought up by AD Daniel Rösth from Sweet Creatives to portray the wide variety of shops and services available at Mörby’s shopping centre.
Skåne Turism – Eight Communication
After a few sketches and a lot of confusion over whether a harbour porpoise and a dolphin are the same type of marine mammal (the answer being no, but they are closely related) we were entrusted with this creative project by Björn Linden, AD at Eight Communication.
Audi – Åkestam Holst
This 3D and retouch project was carried out for AD Fredrik Josefsson from Åkestam Holst. We designed and created three cross section platforms in 3D and retouched them together with some existing car images. The platforms illustrate the characteristics of the different car models.
Samsung NX – Spinn Action Marketing
Not only do we love cameras and taking pictures but we also love taking pictures of cameras. This is the latest and youngest addition to the Samsung NX family.
PostNord delivers world-class communication and logistics solutions to businesses and individuals throughout the Nordic region. In cooperation with PostNord’s Design Manager Tomas Bjällerstedt and Project Manager Karin Cassinger we put together a custom photo manual specifically designed to communicate the new look of the company. With this new style in mind we shot loads of new material for PostNord’s image bank. One memorable shoot included a scary climb on the rocky shores of lake Vättern, chasing the best angle and light; there is no limit to what we’ll put ourselves through to get the perfect shot.
Subaru – Eight Communication
It’s been almost a year since the XV Concept made its first public appearance at the Shanghai Motor Show, and now the production version is finally here – ready to take you from urban jungle to… Well, see for yourself.
PRODUCER: Axel Engström
AD: Björn Linden
PHOTO: Getty Images
Coop – Änglamark
Coop Änglamark has Sweden’s largest ecological range with almost 400 products to choose between. Here are just two of them. Yummy yummy!
Press stop – Sweet Creatives
Sweet Creatives continue their successful campaign for Press Stop and we were more than happy to assist and apply our 3D/CGI skills by creating magazines in all their wonderful shapes. Being the season for celebrating Christmas, what could be more appropriate than a Christmas tree!
3D/CGI & RETOUCH: Bsmart
PRODUCER: Axel Engström
Apotek Hjärtat – Åkestam Holst
Green tea and coffee, mustard for the ham, peppermint and chocolate for the sweets and saffran for the buns. And don’t forget the spices for the malt wine. Mmm… what more could anyone want for these cosy swedish evenings leading up to Christmas.
Mini – Jung von Matt
Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!
You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!
SaveMyDay – Morris Pinewood
In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.
PRODUCER: Akram Janzi & Axel Engström
PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
ART DIRECTION: Morris Pinewood
FILM PRODUCTION AND POST: Snask Film
CLIENT: Metro International/SaveMyDay.com
COMMISIONED BY: Josep Maria Nolla, Christian Quarles