Audi – Åkestam Holst

08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

Audi – Åkestam Holst

RETOUCH: Johan Svensson
PRODUCER: Akram Janzi

Audi – Åkestam Holst

This 3D and retouch project was carried out for AD Fredrik Josefsson from Åkestam Holst. We designed and created three cross section platforms in 3D and retouched them together with some existing car images. The platforms illustrate the characteristics of the different car models.

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Axel Engström
PHOTO: Audi

Personal 3D/CGI project by Roger Sandberg

Inhouse workshop by Johan Svensson and Karl-Fredrik von Hausswolff

Our vision here was an Audi turning up just in time for a photo shoot and skidding into the studio at the last second with no time to spare for a clean and polish makeover. The result was a combination of Johan’s expertise in 3D and Kalle’s experience in car photography.

“The lighting problems encountered in studio photography are also present in 3D lighting, but in 3D we actually have more control. We can determine what should be reflected or not, which would be physically impossible in traditional photography where everything is reflected”.

Personal project by Johan Svensson

The aim with this project was to create a realistic image of a car. The whole scene is modelled with 3D Studio Max and rendered with V-Ray. The lighting effects were created with After Effects.