ATG V86 – Åkestam Holst
ATG was launching their new horse racing betting game V86 and we were asked by Jesper Holst and Tobias Tolvanen at Åkestam Holst to help visualise this using CGI. There were three different environments where we would need to add different neon elements and advertisement signs. We even had to rebuild the whole entrance to the Solvalla arena. All the CGI elements needed to interact with the reflections and lights within the original photographs. This project involved an intensive combination of 3D and retouch work. The final images received high exposure on TV, in print, and on the web to promote the launch.
ATG V75 – Åkestam Holst
This image was created for ATG (the Swedish Horse Racing Totalisator Board) the only Swedish betting company with a license for horse race betting. Tobias Tolvanen, Art Director at Åkestam Holst needed a golden logotype lying on a blue fabric for V75. We shot lots of different photographs of the fabric and our CGI team created the logo. We first thought that the CGI element would be the most time consuming, but instead the real challenge ended up being the retouch of the silky fabric. The final image and campaign appeared on TV, in print and in ATG stores throughout Sweden.