Electrolux – DDB / Made to Order

Stella Ulltin at DDB / Made to Order asked the question. Hilarious. All the reasons can be found right here. And so we went. (It was a pretty good deal since the South African Rand has never been cheaper). Great food. Fantastic wine. And of course, plenty of sunshine.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Tomas Lestrup

SBSeating – A plus M

We were entrusted by the agency A plus M to photograph some chairs, both in the studio and on location. The client SBSeating, along with the brands HÅG and RH, are well known for their distinctive chairs so we also filmed an instructional video to show the specific core functions of the chair. To be as effective as possible for the client, we gathered all the necessary resources within our studios so that we could both film and photograph on the same day!

PHOTO: Hans Carlén, Martin Brunn & Pekka Stålnacke
RETOUCH: Anna Nordstedt & Philip Cederman
PRODUCER: Akram Janzi

Audi – Åkestam Holst

08:07 – Call received from Ida at Åkestam Holst: It’s snowing. We want to make an ad. Today.
08:16 – Location scouting with the help of google maps and local weather reports.
09:30 – Drive to location.
10:05 – Send mock-up photos to agency.
10:34 – Agency feedback. Not enough snow. Weather not rough enough.
11:18 – Arrival at second location. A rooftop in central Stockholm.
12:24 – Back at the studio. Retouch begins.
13:45 – Send first retouch version to agency for comments.
14:12 – Adding a bit more snow.
15:00 – Feedback from agency.
15:01 – Final retouch work.
15:30 – Proof print image. Deliver final image to agency.
16:00 – Deadline delivery achieved. Final ad sent to newspapers DN & SvD.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

Apoteket Hjärtet – Åkestam Holst

Christmas is a time of anticipation and joy but the weeks before can be very stressful. Together with AD Lars Baeckland from Åkestam Holst and stylist Joanna Lavén we created these calming images for the pharmacy Apoteket Hjärtet and their Christmas campaign. The images were originally intended for print, large format and web but the idea was further developed and we created some great snowing images for digital posters. We are really pleased with the results and look forward to many more projects like this in the future.

PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
3D/CGI & MOTION: Johan Svensson
PRODUCER: Akram Janzi

PHOTO: Pekka Stålnacke / Client
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

Kavli – Saatchi & Saatchi

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Skåne Turism – Eight Communication

After a few sketches and a lot of confusion over whether a harbour porpoise and a dolphin are the same type of marine mammal (the answer being no, but they are closely related) we were entrusted with this creative project by Björn Linden, AD at Eight Communication.

Kungsörnen – McCann Stockholm

Images like these speak for themselves.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

PostNord

PostNord delivers world-class communication and logistics solutions to businesses and individuals throughout the Nordic region. In cooperation with PostNord’s Design Manager Tomas Bjällerstedt and Project Manager Karin Cassinger we put together a custom photo manual specifically designed to communicate the new look of the company. With this new style in mind we shot loads of new material for PostNord’s image bank. One memorable shoot included a scary climb on the rocky shores of lake Vättern, chasing the best angle and light; there is no limit to what we’ll put ourselves through to get the perfect shot.

PHOTO: Hans Carlén & Karl-Fredrik-von-Hausswolff
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

Coop – Änglamark

Coop Änglamark has Sweden’s largest ecological range with almost 400 products to choose between. Here are just two of them. Yummy yummy!

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

Apotek Hjärtat – Åkestam Holst

Green tea and coffee, mustard for the ham, peppermint and chocolate for the sweets and saffran for the buns. And don’t forget the spices for the malt wine. Mmm… what more could anyone want for these cosy swedish evenings leading up to Christmas.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

What no chips?

Then how about pommes château from France or boiled new potatoes from Sweden?

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

My 8 favorites – Judit look-alikes

This is the latest instalment in the Com Hem campaign by the people at King. It carries on the spirit of the fictional twin characters Judit and Judit through eight different look-alikes to illustrate the variety of channels supplied by Com Hem. The original campaign, celebrating Com Hem’s 10th anniversary, premiered in 2009 and has been extremely popular, much due to Judit and Judit’s Youtube cameo.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Fazer – Identity Works

Geisha Harmony is a new product family under the Geisha brand which was first launched in 1962. The sophisticated packaging with watercolour illustrations was designed by Senior Designer Karin af Malmborg from Identity Works. For this mouthwatering project we carried out the retouch work, production design and final artworks.

RETOUCH: Anna Nordstedt & Martin Dickins
FINAL ARTWORK: Martin Dickins
PRODUCER: Bsmart

Make room for summer

These colourful images were created for IKEA’s little summer catalogue for the traditional little swedish summer house. It was certainly one of the smallest IKEA catalogues we have ever seen – just 88 x 104 millimetres.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

A view from above

PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Historical vacuum cleaners

When did you last go to a historical museum to see a modern vacuum cleaner? Well, head off to the Sjöhistoriska (Historical Maritime) Museum in Stockholm and take a look. The exhibition is all about the plastic waste that ends up polluting the seas. Shame on us all! But congratulations to the creatives at Prime and Electrolux. Well done!

Read more about ‘Vac from the sea’ here

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Forget the toaster

And the kettle. This is a wedding present with style.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

When less is not enough

Need we say more?

PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

The swedish event of the year

Svenskt Tenn (‘Swedish Tin’) is an interior design shop founded in 1924. It’s famous for its elegant and boldly patterned design style. Svenskt Tenn contacted us for help in producing pictures for the launch of their new web shop. This was to be timely planned just two weeks before the swedish event of the year; thats to say the royal wedding of Victoria, the Crown Princess of Sweden. An enormous production was set into motion to photograph Svenskt Tenn’s extensive product range and meet the deadline. The new web shop was an instant success and since then Svenskt Tenn has become one of our faithful clients.

PHOTO: Rikhard Nelson
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

International colour themes and walls with legs

The brief from AD Jörgen Berglund was to create various home environments where the colours, tones and styling would represent the colour range from Beckers. With help from stylist Catrin Spegel we sought out the chosen props, in their various colours, which we could then use to represent an expression of Stockholm, Rejkavik, Barcelona, New England, New York, Paris and Wien. This project required the specific use of our studios for all of the pictures but thats no problem if you have ‘walls with legs’… to explain that, our extremely useful mobile walls within our studios were used to create space for the different environments so that we could uphold the clients time schedule despite the size of this project.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

Vac from the sea

We certainly have the honour to work with some very talented people. Carl Fredrik Holtermann and Vanja Bajc from Prime were here for the shoot of the PR campaign ‘Vac from the sea’ by Electrolux. The award for this outstanding work was a Gold prize in yesterdays Swedish PR competition – Spinn ‘10. Congratulations from Bsmart! Tonight we will be celebrating this great news. See more here and here.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Visa: (verb) to show

The word ‘visa’ in swedish means to show, therefore it’s seems appropriate to show off an ongoing campaign directed by Gustav Egerstedt and Eva Håkansson at Saatchi & Saatchi. See more at www.visa.se

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Smoother than ever

Milda, the family butter by Unilever, has recently been given a new form by Lowe Brindfors. Lotta Nannmark and Joakim Norrman came to us with this mission to visualise this classic swedish butter.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

Cinnamon Bun Day

In Sweden we just love our buns! We have Saffron Bun Day at Advent and Semlor Bun Day just before Easter. Today was Cinnamon Bun Day and art director Fredrik Josefsson from Åkestam Holst was at the frontline in our studio. If you think the raw ingredients look mouth-watering and inviting then we can assure you that the resulting buns were deliciously scrumptious as well.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

Well burnt. Easily washed.

Yes! Today we had the opportunity to show off our barbecuing skills – turn on the grill and turn up the heat. A simple mission to bring to life an excellent idea from art director Lars Hörnström at Grey Stockholm.

PHOTO: Hans Carlén
Retouch: Anna Nordstedt
Stylist: Tomas Lestrup
Producer: Bsmart

Big beer bubbles

The back end of a truck is a pretty good advertising space for promoting beer in the summertime. With the ad being in such a large format, our co-creators Fredrik Josefsson and Bella Lagerquist at Åkestam Holst were quite pedantic about the quality of the water droplets. With a little ‘magic’ from our retouch and 3D artists the ice cold beers were soon looking pretty refreshing.

PHOTO: Hans Carlén
3D/CGI: Roger Sandberg
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

Before and after

SSU wanted a ‘before and after’ campaign to illustrate their employment politics for the forthcoming election. Stylist Lisa Brobert from Lund Lund, made the final scenes complete.

PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

Ice Ice Cream baby

It was a perfect joy watching still lifes melt, together with Robert Gardfors from design agency Identity Works. The results were slick though, resulting in luxury stills for summer 2010. Unsurprisingly, a lot of people were more than willing to help out during this particular shoot.

PHOTO: Bsmart
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart