Start your day Swedish style!
Coop – Änglamark
Coop Änglamark has Sweden’s largest ecological range with almost 400 products to choose between. Here are just two of them. Yummy yummy!
PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström
Tags: Änglamark, Anna Nordstedt, Axel Engström, Coop, Food, Foto, Hans Carlen, Petra Östh, Retusch, Still Life
Perfect presents for every occasion
Apotek Hjärtat – Åkestam Holst
Green tea and coffee, mustard for the ham, peppermint and chocolate for the sweets and saffran for the buns. And don’t forget the spices for the malt wine. Mmm… what more could anyone want for these cosy swedish evenings leading up to Christmas.
PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström
Tags: Åkestam Holst, Anna Nordstedt, Apotek Hjärtat, Axel Engström, Foto, Lars Bäcklund, Pekka Stålnacke, Retusch, Still Life
Felix – Åkestam Holst
What no chips?
Then how about pommes château from France or boiled new potatoes from Sweden?
PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Åkestam Holst, Akram Janzi, Anna Nordstedt, Felix, Foto, Fredrik Josefsson, Hans Carlen, Retusch, Still Life
Com Hem – King
My 8 favorites – Judit look-alikes
This is the latest instalment in the Com Hem campaign by the people at King. It carries on the spirit of the fictional twin characters Judit and Judit through eight different look-alikes to illustrate the variety of channels supplied by Com Hem. The original campaign, celebrating Com Hem’s 10th anniversary, premiered in 2009 and has been extremely popular, much due to Judit and Judit’s Youtube cameo.
PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Akram Janzi, Anna Nordstedt, Com Hem, Comhem, Foto, Hans Carlen, People, Retusch
IKEA – Forsman & Bodenfors
Make room for summer
These colourful images were created for IKEA’s little summer catalogue for the traditional little swedish summer house. It was certainly one of the smallest IKEA catalogues we have ever seen – just 88 x 104 millimetres.
PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Akram Janzi, Anna Nordstedt, Annika Frankel, Elin Sohlberg, Forsman Bodenfors, Foto, Ikea, Johanna Hofman-Bang, Pekka Stålnacke, Retusch, Still Life
Electrolux – Prime PR
Tags: Akram Janzi, Anna Nordstedt, Electrolux, Foto, Global Brands, Martin Brunn, Prime PR, Retusch, Still Life
Electrolux – Prime PR
Historical vacuum cleaners
When did you last go to a historical museum to see a modern vacuum cleaner? Well, head off to the Sjöhistoriska (Historical Maritime) Museum in Stockholm and take a look. The exhibition is all about the plastic waste that ends up polluting the seas. Shame on us all! But congratulations to the creatives at Prime and Electrolux. Well done!
Read more about ‘Vac from the sea’ here
PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Akram Janzi, Anna Nordstedt, Carl Fredrik Holtermann, Foto, Global Brands, Pekka Stålnacke, Prime PR, Retusch, Sjöhistoriska, Spinn, Still Life, Vac from the sea, Vanja Bajc
Nescafé Dolce Gusto – Storåkers
Forget the toaster
And the kettle. This is a wedding present with style.
PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Akram Janzi, Anna Nordstedt, Dolce Gusto, Foto, Hans Carlen, Malin Thorngren, Max Hansson, Nescafé, Retusch, Storåkers
Arla – Kärnhuset
When less is not enough
Need we say more?
PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Akram Janzi, Anna Nordstedt, Arla, Food, Kärnhuset, Marcus Jansson, Martin Brunn, Still Life
Svenskt Tenn – Inhouse
The swedish event of the year
Svenskt Tenn (‘Swedish Tin’) is an interior design shop founded in 1924. It’s famous for its elegant and boldly patterned design style. Svenskt Tenn contacted us for help in producing pictures for the launch of their new web shop. This was to be timely planned just two weeks before the swedish event of the year; thats to say the royal wedding of Victoria, the Crown Princess of Sweden. An enormous production was set into motion to photograph Svenskt Tenn’s extensive product range and meet the deadline. The new web shop was an instant success and since then Svenskt Tenn has become one of our faithful clients.
PHOTO: Rikhard Nelson
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup
Tags: Anna Nordstedt, Foto, Retusch, Rikhard Nelson, Svenskt Tenn
Beckers – Klirr
International colour themes and walls with legs
The brief from AD Jörgen Berglund was to create various home environments where the colours, tones and styling would represent the colour range from Beckers. With help from stylist Catrin Spegel we sought out the chosen props, in their various colours, which we could then use to represent an expression of Stockholm, Rejkavik, Barcelona, New England, New York, Paris and Wien. This project required the specific use of our studios for all of the pictures but thats no problem if you have ‘walls with legs’… to explain that, our extremely useful mobile walls within our studios were used to create space for the different environments so that we could uphold the clients time schedule despite the size of this project.
PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart
Tags: Anna Nordstedt, Carmen Recarey, Catrin Spegel, Environment, Foto, Jörgen Berglund, Klirr, Pekka Stålnacke, Retusch, Still Life
Electrolux – Prime PR
Vac from the sea
We certainly have the honour to work with some very talented people. Carl Fredrik Holtermann and Vanja Bajc from Prime were here for the shoot of the PR campaign ‘Vac from the sea’ by Electrolux. The award for this outstanding work was a Gold prize in yesterdays Swedish PR competition – Spinn ‘10. Congratulations from Bsmart! Tonight we will be celebrating this great news. See more here and here.
PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Akram Janzi, Anna Nordstedt, Carl Fredrik Holtermann, Electrolux, Foto, Global Brands, Pekka Stålnacke, Prime PR, Retusch, Spinn, Still Life, Vanja Bajc
VISA – Saatchi & Saatchi
Visa: (verb) to show
The word ‘visa’ in swedish means to show, therefore it’s seems appropriate to show off an ongoing campaign directed by Gustav Egerstedt and Eva Håkansson at Saatchi & Saatchi. See more at www.visa.se
PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Akram Janzi, Anna Nordstedt, Eva Håkanson Tell, Foto, Global Brands, Gustav Egerstedt, Pekka Stålnacke, Retusch, Saatchi & Saatchi, Visa
Milda – Lowe Brindfors
Smoother than ever
Milda, the family butter by Unilever, has recently been given a new form by Lowe Brindfors. Lotta Nannmark and Joakim Norrman came to us with this mission to visualise this classic swedish butter.
PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup
Tags: Anna Nordstedt, Food, Foto, Joakim Norrman, Lotta Nannmark, Lowe Brindfors, Milda, Pekka Stålnacke, Retusch, Still Life, Tomas Lestrup, Unilever
Pressbyrån – Åkestam Holst
Cinnamon Bun Day
In Sweden we just love our buns! We have Saffron Bun Day at Advent and Semlor Bun Day just before Easter. Today was Cinnamon Bun Day and art director Fredrik Josefsson from Åkestam Holst was at the frontline in our studio. If you think the raw ingredients look mouth-watering and inviting then we can assure you that the resulting buns were deliciously scrumptious as well.
PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup
Tags: Åkestam Holst, Anna Nordstedt, Food, Foto, Fredrik Josefsson, Hans Carlen, Kanelbullens dag, Pressbyrån, Retusch, Still Life
Björn Borg – Lola / Frankenstein
PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart
Tags: Anna Nordstedt, Björn Borg, Fashion, Foto, Frankenstein, Global Brands, Hans Carlen, Lola, People, Retusch
Yes – Grey Stockholm
Well burnt. Easily washed.
Yes! Today we had the opportunity to show off our barbecuing skills – turn on the grill and turn up the heat. A simple mission to bring to life an excellent idea from art director Lars Hörnström at Grey Stockholm.
PHOTO: Hans Carlén
Retouch: Anna Nordstedt, Frederik Tennholt
Stylist: Tomas Lestrup
Producer: Bsmart
Tags: Anna Nordstedt, Foto, Frederik Tennholt, Grey, Hans Carlen, Lars Hörnström, Retusch, Tomas Lestrup, Yes
Pripps – Åkestam Holst
Big beer bubbles
The back end of a truck is a pretty good advertising space for promoting beer in the summertime. With the ad being in such a large format, our co-creators Fredrik Josefsson and Bella Lagerquist at Åkestam Holst were quite pedantic about the quality of the water droplets. With a little ‘magic’ from our retouch and 3D artists the ice cold beers were soon looking pretty refreshing.
PHOTO: Hans Carlén
3D/CGI: Roger Sandberg
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup
Tags: 3D/CGI, Åkestam Holst, Anna Nordstedt, Bella Lagerquist, Drink, Foto, Fredrik Josefsson, Hans Carlen, Pripps, Retusch, Roger Sandberg, Still Life, Tomas Lestrup
SSU
Before and after
SSU wanted a ‘before and after’ campaign to illustrate their employment politics for the forthcoming election. Stylist Lisa Brobert from Lund Lund, made the final scenes complete.
PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart
Tags: Anna Nordstedt, Environment, Foto, Lisa Brobert, Lund Lund, Martin Brunn, People, props, rekvisita, Retusch, SSU
Ica’s Ice Cream – Identity Works
Ice Ice Cream baby
It was a perfect joy watching still lifes melt, together with Robert Gardfors from design agency Identity Works. The results were slick though, resulting in luxury stills for summer 2010. Unsurprisingly, a lot of people were more than willing to help out during this particular shoot.
PHOTO: Frida Strom
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart
Tags: Anna Nordstedt, Food, Foto, Frida Ström, glass, Ica, Identity, Retusch, Still Life
Three Towns – Spacerabbit
Swedish lager launch
Spacerabbit’s Mikael Hulkko required some styled food still lifes for the PR launch of Three Towns, Sweden’s new premium lager. Stylist Herman Rasmusson fixed the look and several pints later we ended up with some fancy dishes as well as the perfect froth.
PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Anna Nordstedt, Drink, Food, Foto, Herman Rasmusson, Mikael Hulkko, Retusch, Space Rabbit, Still Life, Three Towns
Electrolux
Easy Cleaning
Barbara Wozna from Electrolux wanted to create the perfect environment for the modern, active woman. With help from stylist Catrin Spegel we searched and then found a great location on Lidingö (a very nice part of Stockholm to say the least). We then spent the week doing that wonderful household chore… you got it… cleaning. Being surrounded by vacuums you would think this would be easy but do not be fooled – the vacuums were just prototypes and were for show only. Back in the studio the images were retouched with the correct logos, leads and colours and the final ‘clean’ look was achieved.
PHOTO: Frida Ström
RETOUCH: Bsmart
PRODUCER: Akram Janzi
Tags: Akram Janzi, Anna Nordstedt, Barbara Wozna, Catrin Spegel, Electrolux, Environment, Erik Hemmingson, Foto, Frida Ström, Global Brands, People, Retusch, Roger Sandberg
Tiger of Sweden – Lowe Brindfors
The big cat of Sweden
Tiger of Sweden is one of our real heavyweight clients, and is also one of Sweden’s biggest retail brands. We provide images for lookbooks, sales and press, as well as supplying a steady flow of images for the web shop. Casting and production has also played a major role. Having been involved in these projects from idea to final result, we have developed together a new look and a new way of doing things.
PHOTO: Lovisa Engblom
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart
Tags: Anna Nordstedt, Fashion, Foto, Global Brands, Lookbook, Lovisa Engblom, Lowe Brindfors, People, Retusch, Tiger of Sweden
Åhlens – King
PHOTO: Frida Ström
RETOUCH: Anna Nordstedt, Erik Hemmingson
PRODUCER: Bsmart
Tags: Åhlens, Anna Nordstedt, Beauty, Erik Hemmingson, Foto, Frida Ström, King, Retusch, Still Life
Swedbank – Lowe Brindfors
The good and the bad
Stepping on a banana skin is classic cartoon bad luck. Good luck is when you have retouch artist Anna Nordstedt creating the perfect shade of banana brown for writing on banana skins. Anna also turned out to be a Photoshop pro for cross-stitching on pillows. The final result was an extensive campaign for Swedbank, art directed by Joakim Norman at Brindfors.
PHOTO: Lovisa Engblom
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart
Tags: Anna Nordstedt, Foto, Lovisa Engblom, Lowe Brindfors, Retusch, Swedbank
Comviq – Farfar
Tags: Akram Janzi, Anna Nordstedt, Comviq, Farfar, Foto, Hans Carlen, Lovisa Engblom, Retusch, Still Life
Com Hem – King
PHOTO: Frida Ström
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart
Tags: Anna Nordstedt, Com Hem, Comhem, Foto, Frida Ström, King, People, Retusch
Seko – ETC

RETOUCH: Anna Nordstedt
PRODUCER: Bsmart
Tags: Anna Nordstedt, Environment, Etc, Retusch, Seko
Flygbussarna – Acne Advertising
RETOUCH: Anna Nordstedt & Erik Hemmingson
PRODUCER: Bsmart
Tags: Acne, Anna Nordstedt, Erik Hemmingson, Flygbussarna, People, Retusch
Coor – Aastroem & Co
Going gold
Aestroem’s Jan Ragnartz teamed up with Bsmart to create a series of images for Coor, nordic leaders in service management. A picture bank of images was created, with their trademark ‘golden colour’, and has since been used in a wide and various range of communication.
PHOTO: Frida Ström
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi
Tags: Aastroem, Akram Janzi, Anna Nordstedt, B2B, Coor, Environment, Foto, Frida Ström, Jan Ragnartz, People, Retusch





































































