The perfect couple

The brief from Johan Jäger at Jung von Matt was to create an image that embodied the concept of a perfect couple for their client Miele. The idea was born for a washing machine and a tumble dryer holding hands together. Research and various tests were initially carried out to perfect the design of the robotic arms. The two products were then photographed separately and the arms were created in 3D. As always lighting was absolutely essential, and in order to create a perfect match between the photographic studio and the 3D studio, a panoramic shot was created on the set and then transferred into the 3D program. The result – meet Mrs and Mrs Wash’n'tumble.

PHOTO: Pekka Stålnacke
3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Oh Thank Heaven! (for slushies!)

How can you resist these deliciously refreshing, vibrant little slushies? Newly dispensed and glistening with ice cold droplets. Similarly, pearls of perspiration were appearing on the brows of our retouch artists as they raced against the clock on this project to deliver these colourful images right on time to AD Lova Bratt at Peacock.

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman & Rebecca Gulam
PRODUCER: Akram Janzi

Historical vacuum cleaners

When did you last go to a historical museum to see a modern vacuum cleaner? Well, head off to the Sjöhistoriska (Historical Maritime) Museum in Stockholm and take a look. The exhibition is all about the plastic waste that ends up polluting the seas. Shame on us all! But congratulations to the creatives at Prime and Electrolux. Well done!

Read more about ‘Vac from the sea’ here

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Forget the toaster

And the kettle. This is a wedding present with style.

PHOTO: Hans Carlén
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

When less is not enough

Need we say more?

PHOTO: Martin Brunn
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Power of Cheering

Support our troops in Oslo! Get the app “Power of Cheering by Vattenfall” here.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

3D or not 3D?

That is the question. Bas Brand Identity created a design for Garants new coffee series and from their artworks we visualised and styled this image according to a sketch from Olle Olssons at Clara Reklambyrå. Finding a coffee plant in the middle of a swedish winter in is not the easiest thing but as always we rose to the challenge and the coffee plant has now found itself a new home in our kitchen. So come on by and try some of the coffee (or even a cup of tea). You can even let us know that you knew what part of the image was 3D… because you did know that… right?

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Frozen in time

PHOTO: Karl Nordlund.
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

make.believe 3D studio

In the middle of the Christmas rush we were asked to create a large format, 5 meter wide window poster for Sony Ericsson. Due to the extremely tight deadline we were in constant contact with Ad’s Stefan Tynell and Jessica Dage from Locomotive. The final image can be seen in Phonehouse’s shop store window. It portrays Sony Ericsson’s latest telephone models surrounded by Sony Ericsson’s patented Liquid Energy fluid. Luckily for us we created this photo studio in 3D as Liquid Energy fluid can be a pretty messy business in real life.

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Akram Janzi

Merry Xmas with love

Andreas Hallgren, project manager at Brindfors, came to us with this project and we were asked to create some good old christmas loving to some of Telenors telephone products. AD Josephine Wallin came up with the original sketches and together we developed these further to create the final images. As always at this time of year the deadlines were tight but we delivered these quality packets right on time. Thats something the big bearded guy in the red suit would be proud of himself!

PHOTO: Pekka Stålnacke
RETOUCH: Johan Svensson
PRODUCER: Akram Janzi

Online shoppings best friend

Posten is one of the Nordic region’s largest operators in letter and parcel delivery services. With online shopping in Sweden increasing by over 10% in just the first half year of 2010, Posten launched a campaign to promote their extensive services within e-commerce. A series of ads were created by AD Olle Mattson och designer Jens Broman from Åkestam Holst and they were published repeatedly throughout the autumn in over 20 high profile swedish newspapers and magazines.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
FINAL ARTWORK: Martin Dickins
PRODUCER: Akram Janzi

A life without limits

Björn Ekdahl from CAB required some major renovation works to the royal palace for this Samsung ad. In real life this would not be quite so easy but after a sunny afternoons photo shoot and some creative retouching we had created a few more floors and a load more bedrooms for the royal family. You can never have too many spare bedrooms!

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Vac from the sea

We certainly have the honour to work with some very talented people. Carl Fredrik Holtermann and Vanja Bajc from Prime were here for the shoot of the PR campaign ‘Vac from the sea’ by Electrolux. The award for this outstanding work was a Gold prize in yesterdays Swedish PR competition – Spinn ‘10. Congratulations from Bsmart! Tonight we will be celebrating this great news. See more here and here.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Visa: (verb) to show

The word ‘visa’ in swedish means to show, therefore it’s seems appropriate to show off an ongoing campaign directed by Gustav Egerstedt and Eva Håkansson at Saatchi & Saatchi. See more at www.visa.se

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

20th Anniversary

Isn’t it amazing how many shapes you can get from a simple magazine? Sweet Creative’s team Daniel Rösth, Fredrik Harkén and Rikard Linder rode the wave of their previously successful campaign for Press Stop (see here) when they came up with the idea for these new images for Press Stop’s 20th anniversary.

For the main anniversary image, a magazine cover from 1990 was needed, so we had to dig pretty deep in Stockholm’s analogue library to find what we were looking for. Back in the day, Acrobat 1.0 was first released in 1993 so there are not too many pdfs lying around from this era.

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Turn up the music

We were totally tuned on when Agroup asked us to visualize NOCS range of earphones for various packaging designs and product images. The original CAD drawings of the models were sent to us directly from the agency and the different materials and styles were created together with Mårten Sahlén, Agroup’s design director. You can also see the final images here at NOCS website http://nocs.se/#products

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Inspiring Women Welders

Art director Jimmy Nilsson from Confetti came up with the idea for this image. It was all part of an international campaign for a new range of welding helmets giving female welders the ability to express their unique creativity and passion.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Stockholm Water environmental campaign

Stockholms drainage works clean up 32 tons of scrap – every week! To encourage Stockholmers to throw their cotton waste in the bin rather than down the toilet, Soyas art director, Emanuel Penje, came up with the idea for these images. Posters and ads could been seen on virtually every street corner throughout Stockholm during this widely publicised campaign.

PHOTO: Martin Brunn
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Design is in the detail

Pekka Stålnacke, our No.1 hoover photographer, worked together with Jonas Magnusson of Electrolux on this shoot. Elegant product images and detail images were created as well as a few classic still lifes.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

3D visualizations for Arvid Nordquist coffee

3D/CGI: Frederik Tennholt, Roger Sandberg
PRODUCER: Akram Janzi

Xperia

Web campaign for Sony Ericsson Xperia. Designed by Rebenga’s Anna Axelsson and Locomotiv’s Erika Svensson.

PHOTO: Martin Brunn
RETOUCH: Frederik Tennholt
PRODUCER: Tomas Lestrup

Samsung Trend & Design Guide 2010

Ulf Öjerbrand, art director at Cab Stockholm, contacted us with a handful of sketches and a headful of ideas. Parts of the final images were photographed in our studios, while some of the elements and locations had to be built in 3D. The foto models were also photographed in our studios and were casted from Mikas.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Milda – Bakerscape

This new packaging was designed by Creative Director Gail Baker. For this gourmet product we carried out the retouch work and then produced the final artworks.

RETOUCH & FINAL ARTWORK: Martin Dickins
PRODUCER: Akram Janzi

Turn on Tomorrow

Pekka Stålnacke photographed these exclusive Samsung products, together with art director Markel Ahlenius from CAB Stockholm.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Perfect presents

Martin Bergström from Agent Bauer painstakingly created these fabulous floral arrangements, shot by Pekka Stålnacke.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Strawberries in winter

It was late winter and Jesper Holst and Ikka Norberg at Åkestam Holst contacted us with a challenge. At this time of year seasonal wild strawberries were nowhere to be found for their planned photo and film production. The solution for us was to create a 3D model of a wild strawberry plant. We worked on the final retouching for the Ramlösa campaign and the still image was also used for the TV commercial.

PHOTO: Wolfgang Kleinschmidt
RETOUCH: Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Presstop launch at Arlanda

Daniel Rösth and Fredrik Harkén of Sweet Creatives had the idea of highlighting Presstop’s wide range of magazines by presenting them in illustrative shapes. The difficulty in finding magazines large enough to be bent and shaped convinced us to use CGI and 3D models instead. Once we were able to adjust the contents of the pages in whichever way we wanted, we were then free to be able to shape and light them as we wished. The resulting images were published in newspapers and on large posters throughout the country.

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Classic swedish lager

This tasty summer lager did not even need to show up for the photo shoot. The labels are 3D renders that were retouched together with the bottles.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Mmm… Marabou

Two chocolatey animations were to be produced for Marabou Premium. The agency Colony, and Ogilvy’s Helena Thorsell, were looking for a clean, luxurious feel. Under a tight time schedule the 3D animation was produced – with a little help from some photographic realism.
See the TV commercial right here.

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Read all about it

Art director PJ Lindqvist required newspapers made in 3D, as well as an animation. Roger Sandberg was the right guy for this project.

3D/CGI: Roger Sandberg
FLASH: Muffin Creative
PRODUCER: Akram Janzi