We really put our hearts into this one!

Our friends at Åkestam Holst, AD Annika Trangius and PL Agneta Oppenheim, briefed us on an idea for a series of ads, posters and leaflets for the drugstore chain ”Apotek Hjärtat” (Pharmacy Heart). Together with the Nobel prize gala florist Gunnar Kaj we took the ideas one step further for the Christmas campaign. For the following January campaign we teamed up with the talented stylist Malin Thorngren and we brought out the magic once again. Since then this theme has continued to evolve leading to new and fresh ideas. Always from the heart.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi