Electrolux – Prime PR

How do you explain what silence is? How do you capture silence visually? Together with Prime and Electrolux we’ve been working on how to portray the fact that their new generation of vacuum cleaners are extremely silent.
Firstly, we wanted to find the most illustrative way to instantly explain that the vacuum cleaner is silent. To achieve this we used the classic and iconic mute symbol in one image and in another image the vacuum cleaner is soundproofed with pillows – an image that will immediately create interest from viewers and editors.

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH & 3D/CGI: Roger Sandberg
PRODUCER: Tomas Lestrup

Hello Group

This series of images was commissioned by the Danish advertising agency Hello.

3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Gröna Lund – Pool

Read more about it here!

3D/CGI: Roger Sandberg
PRODUCER: Tomas Lestrup

BMW – Jung von Matt

This was a great project together with JVM who came up with the idea for this beautiful advert. All we had to do was extend a background, create an enormous plastic bag and get the car in there, so after a lot of modelling, sculpting, rendering, compositing and retouching… boom, there it was! The most spacious car in it’s class!

3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Roger Sandberg
PRODUCER: Axel Engström
STYLIST & PROPS: Catrin Spegel

Arla – ANR BBDO

The message for the Arla Wellness product range is strong bones, balance and a healthy immune system.

PHOTO: Martin Brunn
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Coop

PHOTO: Karl-Fredrik von Hausswolff
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi & Axel Engström
AD: Gustav Lindkvist

Atlas Copco

Atlas Copco is a Swedish industrial company that was founded in 1873. It is a global leader in the manufacture of industrial tooling and equipment. For this particular job we packed up our equipment and left the studios behind. The studio for these images was a underground test mine, over 30 meters below a shopping centre. You could say that we created these tough images in a pretty tough environment.

PHOTO: Martin Brunn
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Samsung NX – Spinn Action Marketing

Not only do we love cameras and taking pictures but we also love taking pictures of cameras. This is the latest and youngest addition to the Samsung NX family.

PHOTO: Martin Brunn
RETOUCH: Roger Sandberg
PRODUCER: Axel Engström

Pressbyrån – Åkestam Holst

If you can’t change the product then why not change the message?

PHOTO: Hans Carlén
3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Mini – Jung von Matt

Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!

You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
FINAL ARTWORK: Martin Dickins
PRODUCER: Axel Engström

Mixing business with pleasure

This was the first time working with our new client, Kelly and Pling. Under the art direction of Måns Hermansson we set out to produce these images for an in-store campaign showing the Electrolux range of rod mixers and the marvels they can accomplish. This is minimalistic food photography at its best.

Kelly and Pling even wanted moving images to complete the stills on this project. This gave us the opportunity to work closely together with our friends at Snask Film. Using the same look and feel as the stills, Snask produced this beautiful, modern and stylish ad:

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi
FILM PRODUCTION & POST: Snask Film

Groundbreaking technology for the fashion minded

The renowned ad agency King was looking to design a clothing collection for a new campaign for Com Hem (a company usually associated with broadband). Early on in the process we agreed with King to carry out a 3D/photo production as this would be extremely effective and controllable, and would lead to a perfect result in terms of both esthetics and costs. For this exciting project Com Hem teamed up with fashion designer Sahara Widoff to create this years perhaps most futuristic collection made entirely from Com Hem’s flexible cables and accessories.

The perfect couple

The brief from Johan Jäger at Jung von Matt was to create an image that embodied the concept of a perfect couple for their client Miele. The idea was born for a washing machine and a tumble dryer holding hands together. Research and various tests were initially carried out to perfect the design of the robotic arms. The two products were then photographed separately and the arms were created in 3D. As always lighting was absolutely essential, and in order to create a perfect match between the photographic studio and the 3D studio, a panoramic shot was created on the set and then transferred into the 3D program. The result – meet Mrs and Mrs Wash’n'tumble.

PHOTO: Pekka Stålnacke
3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

SL Access

SL (Stockholm Public Transport) is the organisation running all of the land based public transport systems in Stockholm. This was very much a hands on project with a lot of people involved so a big thank you to Eva Håkanson Tell, Fredrik Svalstedt, Gustav Egerstedt, Maria Lindskog Klasén and Yasmin Larsson who painstakingly built the birds nest.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson & Roger Sandberg
3D/CGI: Roger Sandberg & Johan Svensson
PRODUCER: Akram Janzi

3D or not 3D?

That is the question. Bas Brand Identity created a design for Garants new coffee series and from their artworks we visualised and styled this image according to a sketch from Olle Olssons at Clara Reklambyrå. Finding a coffee plant in the middle of a swedish winter in is not the easiest thing but as always we rose to the challenge and the coffee plant has now found itself a new home in our kitchen. So come on by and try some of the coffee (or even a cup of tea). You can even let us know that you knew what part of the image was 3D… because you did know that… right?

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Frozen in time

PHOTO: Karl Nordlund.
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Online shoppings best friend

Posten is one of the Nordic region’s largest operators in letter and parcel delivery services. With online shopping in Sweden increasing by over 10% in just the first half year of 2010, Posten launched a campaign to promote their extensive services within e-commerce. A series of ads were created by AD Olle Mattson och designer Jens Broman from Åkestam Holst and they were published repeatedly throughout the autumn in over 20 high profile swedish newspapers and magazines.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
FINAL ARTWORK: Martin Dickins
PRODUCER: Akram Janzi

A life without limits

Björn Ekdahl from CAB required some major renovation works to the royal palace for this Samsung ad. In real life this would not be quite so easy but after a sunny afternoons photo shoot and some creative retouching we had created a few more floors and a load more bedrooms for the royal family. You can never have too many spare bedrooms!

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Sports and beach wear 2011

The future is certainly looking bright for Björn Borg. We have recently photographed the whole collection for their up and coming Lookbook for this summer. Its time to start counting those calories and head off to the gym in preparation for beach 2011!
If you are curious to see what happens behind the scenes, check out BB’s blogg:
http://blog.bjornborg.com/2010/09/20/12145/

PHOTO: Rikhard Nelson
RETOUCH: Philip Cederman, Roger Sandberg
PRODUCER: Bsmart

Turn up the music

We were totally tuned on when Agroup asked us to visualize NOCS range of earphones for various packaging designs and product images. The original CAD drawings of the models were sent to us directly from the agency and the different materials and styles were created together with Mårten Sahlén, Agroup’s design director. You can also see the final images here at NOCS website http://nocs.se/#products

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Fish anyone?

Apparently, AD Fredrik Josefsson struggled to convince the customer with this idea, which is understandable… I mean, who wants a fish as a midday snack!?! Finally the Pressbyrån was brave enough to go along for the ride, but on top of everything else the final piece of art needed to look like a
fake. So take a look, its a bit of a scary image… but its cool, so cool in fact that according to Fredrik the posters in town are being stolen right off the walls.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg, Erik Hemmingson
PRODUCER: Tomas Lestrup

As cute as kids can be

How can one resist these images! Its always fun to work with kids when it comes to photography – its like having a party in the studio. Art director Yvonne Flügel made it happen.

PHOTO: Bsmart
RETOUCH: Roger Sandberg
PRODUCER: Tomas Lestrup

Letters awake strong emotions

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Tomas Lestrup

3D visualizations for Arvid Nordquist coffee

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Release the power

The brief from Björn Ekdahl at Cab Stockholm was to create an image of a hand and even a football pushing through a TV screen. Would 3D achieve the best results or would it be photo? The challenge was on. For this project we initially started sketching using both techniques. Working closely together at Bsmart we could quickly give feedback to the client. 3D artist Roger launched Cinema 4D and photographer Pekka began stretching a gigantic balloon material across a framework. After close inspection of both the 3D and photographic sketch we decided that the photographic images in this particular case gave a more natural and authentic feel. Needless to say the client was very pleased with the final results. Photo won this particular pitch and we will continue to push the boundaries using both techniques.

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Tomas Lestrup

Samsung Trend & Design Guide 2010

Ulf Öjerbrand, art director at Cab Stockholm, contacted us with a handful of sketches and a headful of ideas. Parts of the final images were photographed in our studios, while some of the elements and locations had to be built in 3D. The foto models were also photographed in our studios and were casted from Mikas.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Product visualization for Falcon beer

The Swedish brewery Falcon has been around since 1896 and the latest packaging design for Falcon beer was conceived by Lars Baecklund and Olov Öqvist from Åkestam Holst. We began this project by initially creating visualisations for a few products but we ended up visualising the entire range of Falcon beer. 31 products in total, including boxes, 6-packs, 4-packs, bottles and cans.

3D/CGI: Roger Sandberg

Big beer bubbles

The back end of a truck is a pretty good advertising space for promoting beer in the summertime. With the ad being in such a large format, our co-creators Fredrik Josefsson and Bella Lagerquist at Åkestam Holst were quite pedantic about the quality of the water droplets. With a little ‘magic’ from our retouch and 3D artists the ice cold beers were soon looking pretty refreshing.

PHOTO: Hans Carlén
3D/CGI: Roger Sandberg
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

Product visualization

New mug design for Pressbyrån/Åkestam Holst.

3D/CGI: Roger Sandberg
PRODUCER: Tomas Lestrup