Vita – Lokrantz & Co

PHOTO: Pekka Stålnacke
RETOUCH: Andreas Lübeck
PRODUCER: Akram Janzi

Volt – Friskis&Svettis

Ad Jörgen Berglund and designer Åsa Stjärnquist from Volt came to us with this project for their brand new client, the Swedish sports association Friskis&Svettis (Healthy&Sweaty). Many elements needed to be retouched together to create the illusion of hand written text on steamed up windows.

PHOTO: Pekka Stålnacke
RETOUCH: Frederik Tennholt
PRODUCER: Akram Janzi

Folkoperan – Lowe Brindfors

AD Lina Brunzell from Lowe Brindfors contacted us for this pretty unusual model shoot for the promotion of the 2012 opera premiere ‘Cleopatra meets Julius Caesar’. Cleopatra is portrayed as a ‘rather loose woman’ in the eyes of Caesar, although in a very positive way according to the AD. The idea was born for a classical singing ‘blow up doll’ in a Cleopatra wig.

PHOTO: Pekka Stålnacke
RETOUCH: Frederik Tennholt
PRODUCER: Akram Janzi

Apotek Hjärtat – Åkestam Holst

Green tea and coffee, mustard for the ham, peppermint and chocolate for the sweets and saffran for the buns. And don’t forget the spices for the malt wine. Mmm… what more could anyone want for these cosy swedish evenings leading up to Christmas.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Axel Engström

Colourful images for a colourful shopping mall

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson & Philip Cederman
PRODUCER: Akram Janzi

Hold the future in your hands

It’s time to Tab and anytime is Tab time. These images are currently appearing as full size ads in all the national newspapers.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Mini – Jung von Matt

Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!

You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
FINAL ARTWORK: Martin Dickins
PRODUCER: Axel Engström

New images to relaunch successful ad campaign

As most things in life, two is better than one and that was the driving force behind this highly visual campaign by Fredrik Josefsson, AD at Åkestam Holst. The theme for the campaign was ‘A cup of coffee is seldom alone’ and together with Fredrik we created these twisty, twirly images using a whole mixture of our talents including photo, 3D and retouch. It gave us a lot of enjoyment making these lively and playful images and we hope you like them too – or should we say two.

PHOTO: Hans Carlén, Pekka Stålnacke & Petter Brandt
3D/CGI & RETOUCH: Frederik Tennholt & Johan Svensson
PRODUCER: Akram Janzi

7-Eleven – Peacock

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
PRODUCER: Axel Engström

Talking Letters

In this digital age there is nothing that quite beats getting a personal letter through the post – unless of course it is a bill. This new and fun campaign for Posten was put together by Åkestam Holst’s AD Lars Holthe, PL Maria Ljung and designer Oscar Gardö. All you need is a computer and your voice – you do the talking, the computer does the writing and Posten delivers your letter.

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman
FINAL ARTWORK: Martin Dickins
PRODUCER: Akram Janzi

Products in harmony

Swissline is a swiss born company providing anti-aging products.The debrief from Swissline’s AD Lara Wyss was to find a creative solution that would reflect the qualities of the specific products. Our 3D artists, retouch artists and photographers sat down to brainstorm some ideas. Some were a little too modern and some were a little too advanced. The final idea and image though was a great success and resulted in an extremely satisfied client.

PHOTO: Pekka Stålnacke
3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Tomas Lestrup

State-of-the-art skincare

Is this one of our 3D state-of-the-art splashes you may ask yourself? Nope, not this time. In fact its a mixture of photographed splashes retouched together to create this final image which reflects the precision, purity and quality that are synonymous with Switzerland and the Skincode brand.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Front page news!

There was a very nice surprise waiting for us in the inbox this morning. One of our images is covering the front page of the Weekend Journal of The Wall Street Journal. This gives us a great reason to celebrate (as if we need one). So Kalle Gadd (Art Director at Razorfish), when you read this, come on over and join us for some champagne. Cheers!

PHOTO: Pekka Stålnacke
RETOUCH: Johan Svensson
PRODUCER: Tomas Lestrup

Make room for summer

These colourful images were created for IKEA’s little summer catalogue for the traditional little swedish summer house. It was certainly one of the smallest IKEA catalogues we have ever seen – just 88 x 104 millimetres.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

The perfect couple

The brief from Johan Jäger at Jung von Matt was to create an image that embodied the concept of a perfect couple for their client Miele. The idea was born for a washing machine and a tumble dryer holding hands together. Research and various tests were initially carried out to perfect the design of the robotic arms. The two products were then photographed separately and the arms were created in 3D. As always lighting was absolutely essential, and in order to create a perfect match between the photographic studio and the 3D studio, a panoramic shot was created on the set and then transferred into the 3D program. The result – meet Mrs and Mrs Wash’n'tumble.

PHOTO: Pekka Stålnacke
3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Oh Thank Heaven! (for slushies!)

How can you resist these deliciously refreshing, vibrant little slushies? Newly dispensed and glistening with ice cold droplets. Similarly, pearls of perspiration were appearing on the brows of our retouch artists as they raced against the clock on this project to deliver these colourful images right on time to AD Lova Bratt at Peacock.

PHOTO: Pekka Stålnacke
RETOUCH: Philip Cederman & Rebecca Gulam
PRODUCER: Akram Janzi

Historical vacuum cleaners

When did you last go to a historical museum to see a modern vacuum cleaner? Well, head off to the Sjöhistoriska (Historical Maritime) Museum in Stockholm and take a look. The exhibition is all about the plastic waste that ends up polluting the seas. Shame on us all! But congratulations to the creatives at Prime and Electrolux. Well done!

Read more about ‘Vac from the sea’ here

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

SL Access

SL (Stockholm Public Transport) is the organisation running all of the land based public transport systems in Stockholm. This was very much a hands on project with a lot of people involved so a big thank you to Eva Håkanson Tell, Fredrik Svalstedt, Gustav Egerstedt, Maria Lindskog Klasén and Yasmin Larsson who painstakingly built the birds nest.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson & Roger Sandberg
3D/CGI: Roger Sandberg, Frederik Tennholt & Johan Svensson
PRODUCER: Akram Janzi

3D or not 3D?

That is the question. Bas Brand Identity created a design for Garants new coffee series and from their artworks we visualised and styled this image according to a sketch from Olle Olssons at Clara Reklambyrå. Finding a coffee plant in the middle of a swedish winter in is not the easiest thing but as always we rose to the challenge and the coffee plant has now found itself a new home in our kitchen. So come on by and try some of the coffee (or even a cup of tea). You can even let us know that you knew what part of the image was 3D… because you did know that… right?

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Merry Xmas with love

Andreas Hallgren, project manager at Brindfors, came to us with this project and we were asked to create some good old christmas loving to some of Telenors telephone products. AD Josephine Wallin came up with the original sketches and together we developed these further to create the final images. As always at this time of year the deadlines were tight but we delivered these quality packets right on time. Thats something the big bearded guy in the red suit would be proud of himself!

PHOTO: Pekka Stålnacke
RETOUCH: Johan Svensson
PRODUCER: Akram Janzi

International colour themes and walls with legs

The brief from AD Jörgen Berglund was to create various home environments where the colours, tones and styling would represent the colour range from Beckers. With help from stylist Catrin Spegel we sought out the chosen props, in their various colours, which we could then use to represent an expression of Stockholm, Rejkavik, Barcelona, New England, New York, Paris and Wien. This project required the specific use of our studios for all of the pictures but thats no problem if you have ‘walls with legs’… to explain that, our extremely useful mobile walls within our studios were used to create space for the different environments so that we could uphold the clients time schedule despite the size of this project.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

A life without limits

Björn Ekdahl from CAB required some major renovation works to the royal palace for this Samsung ad. In real life this would not be quite so easy but after a sunny afternoons photo shoot and some creative retouching we had created a few more floors and a load more bedrooms for the royal family. You can never have too many spare bedrooms!

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

Vac from the sea

We certainly have the honour to work with some very talented people. Carl Fredrik Holtermann and Vanja Bajc from Prime were here for the shoot of the PR campaign ‘Vac from the sea’ by Electrolux. The award for this outstanding work was a Gold prize in yesterdays Swedish PR competition – Spinn ‘10. Congratulations from Bsmart! Tonight we will be celebrating this great news. See more here and here.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Visa: (verb) to show

The word ‘visa’ in swedish means to show, therefore it’s seems appropriate to show off an ongoing campaign directed by Gustav Egerstedt and Eva Håkansson at Saatchi & Saatchi. See more at www.visa.se

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Smoother than ever

Milda, the family butter by Unilever, has recently been given a new form by Lowe Brindfors. Lotta Nannmark and Joakim Norrman came to us with this mission to visualise this classic swedish butter.

PHOTO: Pekka Stålnacke
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

Design is in the detail

Pekka Stålnacke, our No.1 hoover photographer, worked together with Jonas Magnusson of Electrolux on this shoot. Elegant product images and detail images were created as well as a few classic still lifes.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Letters awake strong emotions

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Tomas Lestrup

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Bsmart

Release the power

The brief from Björn Ekdahl at Cab Stockholm was to create an image of a hand and even a football pushing through a TV screen. Would 3D achieve the best results or would it be photo? The challenge was on. For this project we initially started sketching using both techniques. Working closely together at Bsmart we could quickly give feedback to the client. 3D artist Roger launched Cinema 4D and photographer Pekka began stretching a gigantic balloon material across a framework. After close inspection of both the 3D and photographic sketch we decided that the photographic images in this particular case gave a more natural and authentic feel. Needless to say the client was very pleased with the final results. Photo won this particular pitch and we will continue to push the boundaries using both techniques.

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Tomas Lestrup

Turn on Tomorrow

Pekka Stålnacke photographed these exclusive Samsung products, together with art director Markel Ahlenius from CAB Stockholm.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi