SBSeating – A plus M
We were entrusted by the agency A plus M to photograph some chairs, both in the studio and on location. The client SBSeating, along with the brands HÅG and RH, are well known for their distinctive chairs so we also filmed an instructional video to show the specific core functions of the chair. To be as effective as possible for the client, we gathered all the necessary resources within our studios so that we could both film and photograph on the same day!
Apoteket Hjärtet – Åkestam Holst
Christmas is a time of anticipation and joy but the weeks before can be very stressful. Together with AD Lars Baeckland from Åkestam Holst and stylist Joanna Lavén we created these calming images for the pharmacy Apoteket Hjärtet and their Christmas campaign. The images were originally intended for print, large format and web but the idea was further developed and we created some great snowing images for digital posters. We are really pleased with the results and look forward to many more projects like this in the future.
Samsung – Great Works
This was one of our greatest challenges when it comes to great images. Guess how many shots it took to create this great masterpiece? There is a free lunch going for the winner! To Anna-Carin, Peter, Elin and Anna; Thanks for your great faith in Bsmart. And Ted, it was a great pleasure having lunch with you. Have a look at the live image here.
The Shirt Factory / Bold
For this challenging project from Bold/The Shirt Factory we could really show our skills in making taylor made, bespoke images. More specifically a taylor made, bespoke shirt in this case. Heading up the project was both CD Oscar Lübeck and AD Nick Greening, accompanied by Yvonne Rietz from Bold and excellent styling by Åsa Norin from The Shirt Factory.
Arla – ANR BBDO
The message for the Arla Wellness product range is strong bones, balance and a healthy immune system.
Swedish Open Båstad – ANR BBDO
The masterminds behind this creative double page ad were AD Marcus Göransson and copywriter Fredric Antonsson from ANR DDBO. The message reads ‘Tennis without a net is like summer without (Swedish Open) Båstad.’
Atlas Copco is a Swedish industrial company that was founded in 1873. It is a global leader in the manufacture of industrial tooling and equipment. For this particular job we packed up our equipment and left the studios behind. The studio for these images was a underground test mine, over 30 meters below a shopping centre. You could say that we created these tough images in a pretty tough environment.
Samsung NX – Spinn Action Marketing
Not only do we love cameras and taking pictures but we also love taking pictures of cameras. This is the latest and youngest addition to the Samsung NX family.
No products? No problem.
This project comprised of an extremely large order of images from ACOs range of products. As the products had only just been signed off from the design stage this was the perfect situation to create them in 3D, thus providing the client with images before the actual products had been manufactured and were on the shop shelves. We did shoot the fruit though.
When less is not enough
Need we say more?
It’s not the thickness that matters
Is this as thin as it can get? What’s next, a virtual screen? Whatever, Samsungs design programme is always pure paradise for the drooling artists at Bsmart. Art Director Björn Ekdahl came up with this challenge for Bsmart to illustrate Samsungs new LED TV (Light Emitting Diode). Voila! (NIP)
Stockholm Water environmental campaign
Stockholms drainage works clean up 32 tons of scrap – every week! To encourage Stockholmers to throw their cotton waste in the bin rather than down the toilet, Soyas art director, Emanuel Penje, came up with the idea for these images. Posters and ads could been seen on virtually every street corner throughout Stockholm during this widely publicised campaign.
Web campaign for Sony Ericsson Xperia. Designed by Rebenga’s Anna Axelsson and Locomotiv’s Erika Svensson.
Before and after
SSU wanted a ‘before and after’ campaign to illustrate their employment politics for the forthcoming election. Stylist Lisa Brobert from Lund Lund, made the final scenes complete.
The don’ts and don’ts of waterworks
Every once in a while we land a job with a very specific cause close to our hearts. The environment is one such cause. Soya’s Emanuel Penje and Torbjörn Olofsson were the brains behind this campaign. As well as extensive exposure on the underground the campaign also appeared in newspapers and on bus stands. Bsmart’s prop pro Martin Brunn had a hectic couple of days, from building kitchen sinks to finding all the right materials. This green project allowed us to work with a very nice bunch of people at Soya as well as leaving us with a very satisfied feeling.
Personal project by Martin Brunn
My idea for this workshop was to create a studio style image of a car in an outside environment. By the time I had arranged 700 meters of cable extensions and set up a 36 square meter butterfly it was pitch black in the forest. Despite the pretty tricky circumstances the darkness worked to my advantage and I was able to capture the bewitching atmosphere that is seen here in the final image.