Inspiring Women Welders

Art director Jimmy Nilsson from Confetti came up with the idea for this image. It was all part of an international campaign for a new range of welding helmets giving female welders the ability to express their unique creativity and passion.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

IKEA Family

Art director Christoffer Wiker from IKEA Communications AB, enlightened us with his vision for this campaign image for the IKEA Family customer club. We were asked to visualise a selection of promoted products beaming out from a shining card.

PHOTO: Frida Ström
RETOUCH & 3D/CGI: Frederik Tennholt
PRODUCER: Bsmart

As cute as kids can be

How can one resist these images! Its always fun to work with kids when it comes to photography – its like having a party in the studio. Frida Ström and art director Yvonne Flügel made it happen.

PHOTO: Frida Ström
RETOUCH: Roger Sandberg
PRODUCER: Tomas Lestrup

Roofless and loving it

Award winners Rickard Villard and Patrick Westerdahl of Lowe Brindfors are a couple of real creatives. Their SAAB campaigns are renowned worldwide and we were highly motivated for this brilliant idea. In this campaign for their all-year-round convertible, the SAAB dream is still alive!

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

Lets go retro

With a strong desire to go analogue, Forsman & Bodenfors teamed up with Jesper Kouthhoofd to make (yes, to actually make) a pop-up book to show the diversity of Ikea kitchens. The process of actually making a pop-up book is usually quite time consuming and in this case there was none. The deadline for the book was in just 4 weeks time. Kouthhoofd got in touch with Sandberg & Timonen who were to be responsible for the book’s design, and they in turn hired us for the photography of all the people and props seen in the scenes. Extensive retouch work was also required – out of one kitchen we had to create three. With such a tight schedule everyone had to be on the set and the retouching was carried out more or less simultaneously to enable fast feedback. After the finishing touches were made the pictures were printed, cut out and mounted. This successful retro project resulted in extensive TV coverage.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Ice Ice Cream baby

It was a perfect joy watching still lifes melt, together with Robert Gardfors from design agency Identity Works. The results were slick though, resulting in luxury stills for summer 2010. Unsurprisingly, a lot of people were more than willing to help out during this particular shoot.

PHOTO: Frida Strom
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

Easy Cleaning

Barbara Wozna from Electrolux wanted to create the perfect environment for the modern, active woman. With help from stylist Catrin Spegel we searched and then found a great location on Lidingö (a very nice part of Stockholm to say the least). We then spent the week doing that wonderful household chore… you got it… cleaning. Being surrounded by vacuums you would think this would be easy but do not be fooled – the vacuums were just prototypes and were for show only. Back in the studio the images were retouched with the correct logos, leads and colours and the final ‘clean’ look was achieved.

PHOTO: Frida Ström
RETOUCH: Bsmart
PRODUCER: Akram Janzi

The don’ts and don’ts of waterworks

Every once in a while we land a job with a very specific cause close to our hearts. The environment is one such cause. Soya’s Emanuel Penje and Torbjörn Olofsson were the brains behind this campaign. As well as extensive exposure on the underground the campaign also appeared in newspapers and on bus stands. Bsmart’s prop pro Martin Brunn had a hectic couple of days, from building kitchen sinks to finding all the right materials. This green project allowed us to work with a very nice bunch of people at Soya as well as leaving us with a very satisfied feeling.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Let there be light

Communication agency Kompago was selected by lighting specialists Fagerhult to create a campaign for the launch of their new outdoor range, Fagerhult Outdoor. The team, consisting of Joakim Blomquist, Pär Löfstedt and Fredrik Polback, wanted to emphasize the importance of good outdoor lighting by illustrating the same location with and without illumination. The project resulted in an ad campaign as well as a product catalogue.

PHOTO: Frida Ström
RETOUCH: Roger Sandberg
3D/CGI: Frederik Tennholt
PRODUCER: Tomas Lestrup

Let it rain

Alcro, Sweden’s largest supplier of paint, led us to get in touch with our inner child for this project. They were looking for series of posters to be displayed in their shops, a new image to be replaced every month over a long period. Bsmart’s Tomas Lestrup suggested a ’splash library’, a series of images shot in the same session at our studio. This library of playful images is now used every time a new poster is needed. With some help from the retouch department of course. With all the paint splashes safely stored on our hard drives, Workshop’s Drifva Yngvadottir Hafsö need not worry about getting her glasses splashed again for a while.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

PHOTO: Frida Ström
RETOUCH: Anna Nordstedt, Erik Hemmingson
PRODUCER: Bsmart

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Bsmart

PHOTO: Frida Ström
RETOUCH: Anna Nordstedt
PRODUCER: Bsmart

Going gold

Aestroem’s Jan Ragnartz teamed up with Bsmart to create a series of images for Coor, nordic leaders in service management. A picture bank of images was created, with their trademark ‘golden colour’, and has since been used in a wide and various range of communication.

PHOTO: Frida Ström
RETOUCH: Anna Nordstedt
PRODUCER: Akram Janzi

Baby bears

There is a certain air in the studio when we shoot for Baby Björn. Cute little babies drooling while their parents go the extra mile to bring out their perfect little smiles. Bsmart is proud to work with one of the world’s leading suppliers of innovative baby products.

PHOTO: Frida Ström
RETOUCH: Bsmart
PRODUCER: Bsmart