Pressbyran – Åkestam Holst

For this photo/CGI shoot we used tons of bananas, polygons and cinnamon buns. The original idea was to photograph the coffee cups, but by creating them in 3D we had more flexibility. To add some nice natural colour tones to the bananas, Art Director Fredrik Josefsson used a can of glossy yellow spray. The resulting images were used widely in print.

PHOTO: Hans Carlén
3D/CGI: Frederik Tennholt
RETOUCH: Frederik Tennholt, Andreas Lübeck & Erik Hemmingson
PRODUCER: Akram Janzi

Samsung xCover – Spinn

Wind, snow, rain or mud – who cares about the weather if you have the latest Samsung smartphone. It is built to resist anything, including water, dirt and dust. Markel Ahlenius from Spinn asked us to visualise this, and these images were the final result.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson & Johan Svensson
PRODUCER: Akram Janzi

Colourful images for a colourful shopping mall

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson & Philip Cederman
PRODUCER: Akram Janzi

Hold the future in your hands

It’s time to Tab and anytime is Tab time. These images are currently appearing as full size ads in all the national newspapers.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

SaveMyDay – Morris Pinewood

In order to reach the heights of our creativity (or to get the most bang for the buck as he puts it) Mattias Frodlund and Hanna Moe of Morris Pinewood came to us in the very early stages of the international launch of the new group buying site SaveMyDay.com, owned by Metro International.

LOB design

LOB design are renowned for producing home accessories and table top articles in the latest Scandinavian design so we were more than happy to help create their latest catalogue for this Autumn/Winter 2011. Petra Östh was the stylist for the main images.

RETOUCH: Erik Hemmingson
DESIGN & FINAL ARTWORK: Martin Dickins
PRODUCER: Tomas Lestrup

150 years of clean water

Once again we have been entrusted by Emanuel Pinje and Torbjörn Olofsson from Carlsöö to supply images for Stockholm Vattens (Stockholm Water) yearly campaign. This year Stockholm is celebrating 150 years of tap water. Some people (mostly us proud swedes) like to think it is the cleanest tap water in the world. These wonderful views of Stockholms clear and crisp tap water are currently appearing as large format posters all over the city.

PHOTO: Pekka Stålnacke / Client
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Future Classics

NK was founded in 1902 and is Stockholm’s most famous luxury department store. This latest campaign is all about celebrating the past and the future by collecting previously sold goods to create an exhibition of NK classics. The future classics being this years NK spring collection. The team from Garbergs including Josephine Fahlstedt were the masterminds behind this project.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

We really put our hearts into this one!

Our friends at Åkestam Holst, AD Annika Trangius and PL Agneta Oppenheim, briefed us on an idea for a series of ads, posters and leaflets for the drugstore chain ”Apotek Hjärtat” (Pharmacy Heart). Together with the Nobel prize gala florist Gunnar Kaj we took the ideas one step further for the Christmas campaign. For the following January campaign we teamed up with the talented stylist Malin Thorngren and we brought out the magic once again. Since then this theme has continued to evolve leading to new and fresh ideas. Always from the heart.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

State-of-the-art skincare

Is this one of our 3D state-of-the-art splashes you may ask yourself? Nope, not this time. In fact its a mixture of photographed splashes retouched together to create this final image which reflects the precision, purity and quality that are synonymous with Switzerland and the Skincode brand.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Power of Cheering

Support our troops in Oslo! Get the app “Power of Cheering by Vattenfall” here.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

SL Access

SL (Stockholm Public Transport) is the organisation running all of the land based public transport systems in Stockholm. This was very much a hands on project with a lot of people involved so a big thank you to Eva Håkanson Tell, Fredrik Svalstedt, Gustav Egerstedt, Maria Lindskog Klasén and Yasmin Larsson who painstakingly built the birds nest.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson & Roger Sandberg
3D/CGI: Roger Sandberg, Frederik Tennholt & Johan Svensson
PRODUCER: Akram Janzi

When Hamza Sabuncu at Sibylla looked for the best hamburger photographers in town, he didn’t need to look any further!

The objektive was to make images of burgers that made your mouth water, and at the same time giving the restaurants the option to compose their own menus and offers; interchangeability, all the different elements had to fit together into a mouthwatering and informative whole. Working with a legend like Thomas Andrén of Åkestam Holst keeps you on your toes! Did we succeed? Judge for yourself.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Bsmart
Art Director : Thomas Andrén / Åkestam Holst
Food Styling: Johan Åkerberg / Måltid

It’s not the thickness that matters

Is this as thin as it can get? What’s next, a virtual screen? Whatever, Samsungs design programme is always pure paradise for the drooling artists at Bsmart. Art Director Björn Ekdahl came up with this challenge for Bsmart to illustrate Samsungs new LED TV (Light Emitting Diode). Voila! (NIP)

PHOTO: Martin Brunn
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

Fish anyone?

Apparently, AD Fredrik Josefsson struggled to convince the customer with this idea, which is understandable… I mean, who wants a fish as a midday snack!?! Finally the Pressbyrån was brave enough to go along for the ride, but on top of everything else the final piece of art needed to look like a
fake. So take a look, its a bit of a scary image… but its cool, so cool in fact that according to Fredrik the posters in town are being stolen right off the walls.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg, Erik Hemmingson
PRODUCER: Tomas Lestrup

Inspiring Women Welders

Art director Jimmy Nilsson from Confetti came up with the idea for this image. It was all part of an international campaign for a new range of welding helmets giving female welders the ability to express their unique creativity and passion.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Stockholm Water environmental campaign

Stockholms drainage works clean up 32 tons of scrap – every week! To encourage Stockholmers to throw their cotton waste in the bin rather than down the toilet, Soyas art director, Emanuel Penje, came up with the idea for these images. Posters and ads could been seen on virtually every street corner throughout Stockholm during this widely publicised campaign.

PHOTO: Martin Brunn
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Design is in the detail

Pekka Stålnacke, our No.1 hoover photographer, worked together with Jonas Magnusson of Electrolux on this shoot. Elegant product images and detail images were created as well as a few classic still lifes.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Bsmart

Samsung Trend & Design Guide 2010

Ulf Öjerbrand, art director at Cab Stockholm, contacted us with a handful of sketches and a headful of ideas. Parts of the final images were photographed in our studios, while some of the elements and locations had to be built in 3D. The foto models were also photographed in our studios and were casted from Mikas.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Turn on Tomorrow

Pekka Stålnacke photographed these exclusive Samsung products, together with art director Markel Ahlenius from CAB Stockholm.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Breakfast at Pressbyrån’s

Shooting new menu images for Pressbyrån was Pekka Stålnacke’s first job at Bsmart. Art director Fredrik Josefsson from Åkestam & Holst was on the set.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

Perfect presents

Martin Bergström from Agent Bauer painstakingly created these fabulous floral arrangements, shot by Pekka Stålnacke.

PHOTO: Pekka Stålnacke
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Roofless and loving it

Award winners Rickard Villard and Patrick Westerdahl of Lowe Brindfors are a couple of real creatives. Their SAAB campaigns are renowned worldwide and we were highly motivated for this brilliant idea. In this campaign for their all-year-round convertible, the SAAB dream is still alive!

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

Lets go retro

With a strong desire to go analogue, Forsman & Bodenfors teamed up with Jesper Kouthhoofd to make (yes, to actually make) a pop-up book to show the diversity of Ikea kitchens. The process of actually making a pop-up book is usually quite time consuming and in this case there was none. The deadline for the book was in just 4 weeks time. Kouthhoofd got in touch with Sandberg & Timonen who were to be responsible for the book’s design, and they in turn hired us for the photography of all the people and props seen in the scenes. Extensive retouch work was also required – out of one kitchen we had to create three. With such a tight schedule everyone had to be on the set and the retouching was carried out more or less simultaneously to enable fast feedback. After the finishing touches were made the pictures were printed, cut out and mounted. This successful retro project resulted in extensive TV coverage.

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup

PHOTO: Frida Ström
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

Coureurs de fond

Our french might not be fluent, but we do know that a bowler’s hat and running shoes are an odd mix. Luckily, Aestroem’s art director Jan Ragnartz was there to explain. When it comes to ‘coureurs de fond’ (managing your assets for the long run) it seems CPR does just that, but apparently, ‘coureurs de fond’ also means long distance runner. C’est la vie!

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson, Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Bsmart

Easy Cleaning

Barbara Wozna from Electrolux wanted to create the perfect environment for the modern, active woman. With help from stylist Catrin Spegel we searched and then found a great location on Lidingö (a very nice part of Stockholm to say the least). We then spent the week doing that wonderful household chore… you got it… cleaning. Being surrounded by vacuums you would think this would be easy but do not be fooled – the vacuums were just prototypes and were for show only. Back in the studio the images were retouched with the correct logos, leads and colours and the final ‘clean’ look was achieved.

PHOTO: Frida Ström
RETOUCH: Bsmart
PRODUCER: Akram Janzi

Friends in Switzerland

Cosswiss, with Niclas Massalsky in the frontline, are our good friends from Zürich. They asked us for some help with some images for the launch of their new website. For this project we had the opportunity to use our photo equipment not just behind the lens but also in front of it. For us, beauty is in the eye of the beholder. See more at www.cosswiss.com

PHOTO: Lovisa Engblom
RETOUCH: Erik Hemmingson
PRODUCER: Tomas Lestrup