Presstop launch at Arlanda

Daniel Rösth and Fredrik Harkén of Sweet Creatives had the idea of highlighting Presstop’s wide range of magazines by presenting them in illustrative shapes. The difficulty in finding magazines large enough to be bent and shaped convinced us to use CGI and 3D models instead. Once we were able to adjust the contents of the pages in whichever way we wanted, we were then free to be able to shape and light them as we wished. The resulting images were published in newspapers and on large posters throughout the country.

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Classic swedish lager

This tasty summer lager did not even need to show up for the photo shoot. The labels are 3D renders that were retouched together with the bottles.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Mmm… Marabou

Two chocolatey animations were to be produced for Marabou Premium. The agency Colony, and Ogilvy’s Helena Thorsell, were looking for a clean, luxurious feel. Under a tight time schedule the 3D animation was produced – with a little help from some photographic realism.
See the TV commercial right here.

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Read all about it

Art director PJ Lindqvist required newspapers made in 3D, as well as an animation. Roger Sandberg was the right guy for this project.

3D/CGI: Roger Sandberg
FLASH: Muffin Creative
PRODUCER: Akram Janzi

Medals in Vancouver

Magnus Lie and Sebastian Khalighy, the creative team at Nordea, came to us with an idea which was nicely timed with the Winter Olympics. Nordeas winning fund on the stock exchange, the Olympia Fond, required some extra exposure during the games. It was a freezing winter in Stockholm, but it still didn’t quite provide that perfect Alpine feel. Some creative montaging and retouching soon solved that. Finally, some extra love was put on the 3D podium, to slightly enhance our gold medalist. The image was later animated, and was seen in print and on the web throughout the games.

PHOTO: Lovisa Engblom
RETOUCH: Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson, Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Bsmart

Product visualisation for Axfood

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

The mousetrap

Pick the wrong bank and you’ll find yourself trapped. Thats the message that Alexander Hansen from Volt wanted to send and he needed an upmarket, designed mouse trap. The best way we could provide him with one was by creating one from scratch in 3D.

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Fantastico

Hot pasta dishes were having their première at Wayne’s Coffee and new images were required. Drifa Yngvadottir of Workshop came to us with a sketch of ‘twirling pasta’ that she wanted illustrated in a photographic kind of way. Getting the shape of the pasta just right was the biggest challenge in this project, and we solved it by modeling the spaghetti in 3D.

PHOTO: Bsmart
RETOUCH: Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

3D illustration

Created for Alcro – Official Sponsors for the Swedish National Hockey Team.

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Decorate with Simon & Thomas

‘Decorate with Simon & Thomas’ was the invitate campaign for an inspirational day at Bo:x, an interior design centre. The idea was to create an interior still life with Simon & Thomas portrayed as porcelain figurines at the centre. Sculpting in porcelain was not really an option and so 3D/CGI became the solution. The two celebrities were created in Zbrush and the environment was shot in our studio, together with art director Jörgen Berglund. With all the details finalized and with the photorealistic models in place, we carefully put everything together as one final image. A second campaign was also made, with our porcelain models on the scene once again, this time in a newly photographed environment. Both images were widely published in national newspapers and were used extensively on the web.

PHOTO: Lovisa Engblom
RETOUCH: Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Bsmart

Let there be light

Communication agency Kompago was selected by lighting specialists Fagerhult to create a campaign for the launch of their new outdoor range, Fagerhult Outdoor. The team, consisting of Joakim Blomquist, Pär Löfstedt and Fredrik Polback, wanted to emphasize the importance of good outdoor lighting by illustrating the same location with and without illumination. The project resulted in an ad campaign as well as a product catalogue.

PHOTO: Frida Ström
RETOUCH: Roger Sandberg
3D/CGI: Frederik Tennholt
PRODUCER: Tomas Lestrup