Skincode

For their latest products, Skincode contacted us to make some creative visuals. A super powerful re-energising booster to revive skin and a defining gel to keep legs and body in perfect shape. After several drafts testing different techniques to match the two very different briefs we delivered these illustrative images to a very satisfied client.

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Tomas Lestrup

Eric Saade – Photographer Linus Hallsénius

When we were asked to create some 3D effects for Swedish pop singer Eric Saade’s new album cover we were looking forward to creating something explosive. The final effects turned out to be pretty mind blowing. Literally.

3D/CGI: Frederik Tennholt & Johan Svensson
PHOTO & RETOUCH: Linus Hallsénius

Press stop – Sweet Creatives

Sweet Creatives continue their successful campaign for Press Stop and we were more than happy to assist and apply our 3D/CGI skills by creating magazines in all their wonderful shapes. Being the season for celebrating Christmas, what could be more appropriate than a Christmas tree!

3D/CGI & RETOUCH: Frederik Tennholt
PRODUCER: Akram Janzi

ATG V86 – Åkestam Holst

ATG was launching their new horse racing betting game V86 and we were asked by Jesper Holst and Tobias Tolvanen at Åkestam Holst to help visualise this using CGI. There were three different environments where we would need to add different neon elements and advertisement signs. We even had to rebuild the whole entrance to the Solvalla arena. All the CGI elements needed to interact with the reflections and lights within the original photographs. This project involved an intensive combination of 3D and retouch work. The final images received high exposure on TV, in print, and on the web to promote the launch.

3D/CGI: Frederik Tennholt & Johan Svensson
RETOUCH: Frederik Tennholt & Andreas Lübeck
PRODUCER: Akram Janzi
PHOTO: Alexander Crispin

ATG V75 – Åkestam Holst

This image was created for ATG (the Swedish Horse Racing Totalisator Board) the only Swedish betting company with a license for horse race betting. V75 is one of the biggest horse racing bets in the world with a turnover of €8,75 million every Saturday. Tobias Tolvanen, Art Director at Åkestam Holst needed a golden logotype lying on a blue fabric for V75. We shot lots of different photographs of the fabric and our CGI team created the logo. We first thought that the CGI element would be the most time consuming, but instead the real challenge ended up being the retouch of the fabric that needed to be as smooth as silk. The final image and campaign appeared on TV, in print and in ATG stores throughout Sweden.

PHOTO: Hans Carlén
3D/CGI & RETOUCH: Frederik Tennholt
PRODUCER: Akram Janzi

Pressbyrån – Åkestam Holst

If you can’t change the product then why not change the message?

PHOTO: Hans Carlén
3D/CGI & RETOUCH: Frederik Tennholt & Roger Sandberg
PRODUCER: Akram Janzi

Mini – Jung von Matt

Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!

You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
FINAL ARTWORK: Martin Dickins
PRODUCER: Axel Engström

Karl-Fredrik von Hausswolff

Karl-Fredrik von Hausswolff, renowned for his fantastic pictures of cars, is to join Bsmart. Kalle has previously worked as a photographer at Agent Molly and most recently as Creative Director for the image agency Johnér. As one of Swedens top car photographers, Kalle has captured all the big car names behind his lens: Audi, VW, Volvo, Ferrari, Peugeot, Porsche, Ford, Mercedes, BMW, Aston Martin… you name it! Being a man of many talents, Kalle also creates great still lifes which you can see here.
Kalle will also be using his experience to develop our skills in 3D/CGI for car imagery.
Welcome to Bsmart, Kalle! We are looking forward to make the magic happen!

New images to relaunch successful ad campaign

Spring has arrived and its time for all the singles out there to find their soulmate. Just as most things in life, two is better than one and that was the driving force behind this highly visual campaign by Fredrik Josefsson, AD at Åkestam Holst. The theme for the campaign was ‘A cup of coffee is seldom alone’ and together with Fredrik we created these twisty, twirly images using a whole mixture of our talents including photo, 3D and retouch. It gave us a lot of enjoyment making these lively and playful images and we hope you like them too – or should we say two.

PHOTO: Hans Carlén, Pekka Stålnacke & Petter Brandt
3D/CGI & RETOUCH: Frederik Tennholt & Johan Svensson
PRODUCER: Akram Janzi

Bsmart opens its doors in Cape Town

Nine years ago I travelled to Cape Town to study the fantastic light and the beautiful locations that I had heard so much about. I was completely overwhelmed. Three years later I returned for a photo shoot for the book Tutti Frutti that I was planning with my friend Klas Lindstrand. Needless to say, I fell totally in love with South Africa once again. This new love together with a passion for visual imagery was the beginning of an idea for a new Bsmart venture. Commuting backwards and forwards to South Africa over the last few years has given me both time and experience to plan and prepare. Finally, this autumn we will be opening up a studio at Camps Bay i in the centre of Cape Town. All the services we offer in Stockholm will now be available there, on location. Cape Town is even in the same time zone as Stockholm! As well as photography, 3D/CGI and retouch we can help you find locations and local models and even take care of your whole production. Come and join us this winter in the south african sun!
Tomas Lestrup, CEO & Founder

Please contact tomas@bsmart.se for more details regarding our new services in Cape Town.

Groundbreaking technology for the fashion minded

The renowned ad agency King was looking to design a clothing collection for a new campaign for Com Hem (a company usually associated with broadband). Early on in the process we agreed with King to carry out a 3D/photo production as this would be extremely effective and controllable, and would lead to a perfect result in terms of both esthetics and costs. For this exciting project Com Hem teamed up with fashion designer Sahara Widoff to create this years perhaps most futuristic collection made entirely from Com Hem’s flexible cables and accessories.

I am a Festis!

Believe it or not but Festis was originally launched under the brand name FEST-iS in 1961 and was Sweden’s first still orange drink. A lot of changes have been made since then and behind the latest modern and youthful design is AD Isabelle Dahlborg Lidström from No Picnic. For this project we modelled and created all of the images for this spring seasons many exiting tastes.

3D/CGI: Frederik Tennholt & Johan Svensson
PRODUCER: Akram Janzi

Products in harmony

Swissline is a swiss born company providing anti-aging products.The debrief from Swissline’s AD Lara Wyss was to find a creative solution that would reflect the qualities of the specific products. Our 3D artists, retouch artists and photographers sat down to brainstorm some ideas. Some were a little too modern and some were a little too advanced. The final idea and image though was a great success and resulted in an extremely satisfied client.

PHOTO: Pekka Stålnacke
3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Tomas Lestrup

No products? No problem.

This project comprised of an extremely large order of images from ACOs range of products. As the products had only just been signed off from the design stage this was the perfect situation to create them in 3D, thus providing the client with images before the actual products had been manufactured and were on the shop shelves. We did shoot the fruit though.

3D/CGI: Johan Svensson
PHOTO: Martin Brunn
PRODUCER: Akram Janzi

Design of the Month

Axfood commissioned us to produce the entire collection of their newly designed range of cleaning products ‘Såklart’ (So obvious) in 3D. By creating each product in 3D we could easily apply the newly designed artworks from Bas Brand Identity onto the wireframe models. We then created and delivered to the client high quality, crystal clear images viewed from different angles, and group pictures where we could easily interchange the products. The design for this range was awarded ‘Design of the Month’ by the swedish advertising magazine Resumé. Read more here…

3D/CGI: Johan Svensson
PRODUCER: Akram Janzi

The perfect couple

The brief from Johan Jäger at Jung von Matt was to create an image that embodied the concept of a perfect couple for their client Miele. The idea was born for a washing machine and a tumble dryer holding hands together. Research and various tests were initially carried out to perfect the design of the robotic arms. The two products were then photographed separately and the arms were created in 3D. As always lighting was absolutely essential, and in order to create a perfect match between the photographic studio and the 3D studio, a panoramic shot was created on the set and then transferred into the 3D program. The result – meet Mrs and Mrs Wash’n'tumble.

PHOTO: Pekka Stålnacke
3D/CGI & RETOUCH: Roger Sandberg
PRODUCER: Akram Janzi

3D or not 3D?

That is the question. Bas Brand Identity created a design for Garants new coffee series and from their artworks we visualised and styled this image according to a sketch from Olle Olssons at Clara Reklambyrå. Finding a coffee plant in the middle of a swedish winter in is not the easiest thing but as always we rose to the challenge and the coffee plant has now found itself a new home in our kitchen. So come on by and try some of the coffee (or even a cup of tea). You can even let us know that you knew what part of the image was 3D… because you did know that… right?

PHOTO: Pekka Stålnacke
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

make.believe 3D studio

In the middle of the Christmas rush we were asked to create a large format, 5 meter wide window poster for Sony Ericsson. Due to the extremely tight deadline we were in constant contact with Ad’s Stefan Tynell and Jessica Dage from Locomotive. The final image can be seen in Phonehouse’s shop store window. It portrays Sony Ericsson’s latest telephone models surrounded by Sony Ericsson’s patented Liquid Energy fluid. Luckily for us we created this photo studio in 3D as Liquid Energy fluid can be a pretty messy business in real life.

3D/CGI & RETOUCH: Johan Svensson
PRODUCER: Akram Janzi

20th Anniversary

Isn’t it amazing how many shapes you can get from a simple magazine? Sweet Creative’s team Daniel Rösth, Fredrik Harkén and Rikard Linder rode the wave of their previously successful campaign for Press Stop (see here) when they came up with the idea for these new images for Press Stop’s 20th anniversary.

For the main anniversary image, a magazine cover from 1990 was needed, so we had to dig pretty deep in Stockholm’s analogue library to find what we were looking for. Back in the day, Acrobat 1.0 was first released in 1993 so there are not too many pdfs lying around from this era.

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Turn up the music

We were totally tuned on when Agroup asked us to visualize NOCS range of earphones for various packaging designs and product images. The original CAD drawings of the models were sent to us directly from the agency and the different materials and styles were created together with Mårten Sahlén, Agroup’s design director. You can also see the final images here at NOCS website http://nocs.se/#products

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

IKEA Family

Art director Christoffer Wiker from IKEA Communications AB, enlightened us with his vision for this campaign image for the IKEA Family customer club. We were asked to visualise a selection of promoted products beaming out from a shining card.

PHOTO: Frida Ström
RETOUCH & 3D/CGI: Frederik Tennholt
PRODUCER: Bsmart

3D visualizations for Arvid Nordquist coffee

3D/CGI: Frederik Tennholt, Roger Sandberg
PRODUCER: Akram Janzi

Samsung Trend & Design Guide 2010

Ulf Öjerbrand, art director at Cab Stockholm, contacted us with a handful of sketches and a headful of ideas. Parts of the final images were photographed in our studios, while some of the elements and locations had to be built in 3D. The foto models were also photographed in our studios and were casted from Mikas.

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Product visualization for Falcon beer

The Swedish brewery Falcon has been around since 1896 and the latest packaging design for Falcon beer was conceived by Lars Baecklund and Olov Öqvist from Åkestam Holst. We began this project by initially creating visualisations for a few products but we ended up visualising the entire range of Falcon beer. 31 products in total, including boxes, 6-packs, 4-packs, bottles and cans.

3D/CGI: Frederik Tennholt, Roger Sandberg

Big beer bubbles

The back end of a truck is a pretty good advertising space for promoting beer in the summertime. With the ad being in such a large format, our co-creators Fredrik Josefsson and Bella Lagerquist at Åkestam Holst were quite pedantic about the quality of the water droplets. With a little ‘magic’ from our retouch and 3D artists the ice cold beers were soon looking pretty refreshing.

PHOTO: Hans Carlén
3D/CGI: Roger Sandberg
RETOUCH: Anna Nordstedt
PRODUCER: Tomas Lestrup

Product visualization

New mug design for Pressbyrån/Åkestam Holst.

3D/CGI: Frederik Tennholt, Roger Sandberg
PRODUCER: Tomas Lestrup

Strawberries in winter

It was late winter and Jesper Holst and Ikka Norberg at Åkestam Holst contacted us with a challenge. At this time of year seasonal wild strawberries were nowhere to be found for their planned photo and film production. The solution for us was to create a 3D model of a wild strawberry plant. We worked on the final retouching for the Ramlösa campaign and the still image was also used for the TV commercial.

PHOTO: Wolfgang Kleinschmidt
RETOUCH: Frederik Tennholt
3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Presstop launch at Arlanda

Daniel Rösth and Fredrik Harkén of Sweet Creatives had the idea of highlighting Presstop’s wide range of magazines by presenting them in illustrative shapes. The difficulty in finding magazines large enough to be bent and shaped convinced us to use CGI and 3D models instead. Once we were able to adjust the contents of the pages in whichever way we wanted, we were then free to be able to shape and light them as we wished. The resulting images were published in newspapers and on large posters throughout the country.

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

Classic swedish lager

This tasty summer lager did not even need to show up for the photo shoot. The labels are 3D renders that were retouched together with the bottles.

PHOTO: Hans Carlén
RETOUCH: Roger Sandberg
3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi

Mmm… Marabou

Two chocolatey animations were to be produced for Marabou Premium. The agency Colony, and Ogilvy’s Helena Thorsell, were looking for a clean, luxurious feel. Under a tight time schedule the 3D animation was produced – with a little help from some photographic realism.
See the TV commercial right here.

3D/CGI: Roger Sandberg
PRODUCER: Akram Janzi