Samsung – Cab Stockholm

Release the power

The brief from Björn Ekdahl at Cab Stockholm was to create an image of a hand and even a football pushing through a TV screen. Would 3D achieve the best results or would it be photo? The challenge was on. For this project we initially started sketching using both techniques. Working closely together at Bsmart we could quickly give feedback to the client. 3D artist Roger launched Cinema 4D and photographer Pekka began stretching a gigantic balloon material across a framework. After close inspection of both the 3D and photographic sketch we decided that the photographic images in this particular case gave a more natural and authentic feel. Needless to say the client was very pleased with the final results. Photo won this particular pitch and we will continue to push the boundaries using both techniques.

PHOTO: Pekka Stålnacke
RETOUCH: Roger Sandberg
PRODUCER: Tomas Lestrup

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