Press Stop – Sweet Creatives

Presstop launch at Arlanda

Daniel Rösth and Fredrik Harkén of Sweet Creatives had the idea of highlighting Presstop’s wide range of magazines by presenting them in illustrative shapes. The difficulty in finding magazines large enough to be bent and shaped convinced us to use CGI and 3D models instead. Once we were able to adjust the contents of the pages in whichever way we wanted, we were then free to be able to shape and light them as we wished. The resulting images were published in newspapers and on large posters throughout the country.

3D/CGI: Frederik Tennholt
PRODUCER: Akram Janzi

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