Lets go retro
With a strong desire to go analogue, Forsman & Bodenfors teamed up with Jesper Kouthhoofd to make (yes, to actually make) a pop-up book to show the diversity of Ikea kitchens. The process of actually making a pop-up book is usually quite time consuming and in this case there was none. The deadline for the book was in just 4 weeks time. Kouthhoofd got in touch with Sandberg & Timonen who were to be responsible for the book’s design, and they in turn hired us for the photography of all the people and props seen in the scenes. Extensive retouch work was also required – out of one kitchen we had to create three. With such a tight schedule everyone had to be on the set and the retouching was carried out more or less simultaneously to enable fast feedback. After the finishing touches were made the pictures were printed, cut out and mounted. This successful retro project resulted in extensive TV coverage.