CPR – Aastroem & Co

Coureurs de fond

Our french might not be fluent, but we do know that a bowler’s hat and running shoes are an odd mix. Luckily, Aestroem’s art director Jan Ragnartz was there to explain. When it comes to ‘coureurs de fond’ (managing your assets for the long run) it seems CPR does just that, but apparently, ‘coureurs de fond’ also means long distance runner. C’est la vie!

PHOTO: Hans Carlén
RETOUCH: Erik Hemmingson
PRODUCER: Akram Janzi

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