Electrolux – Prime PR
How do you explain what silence is? How do you capture silence visually? Together with Prime and Electrolux we’ve been working on how to portray the fact that their new generation of vacuum cleaners are extremely silent.
Firstly, we wanted to find the most illustrative way to instantly explain that the vacuum cleaner is silent. To achieve this we used the classic and iconic mute symbol in one image and in another image the vacuum cleaner is soundproofed with pillows – an image that will immediately create interest from viewers and editors.
Tags: 3D/CGI, Clean Your Mind, Electrolux, Foto, Global Brands, Gunilla Lönnberg, Karl-Fredrik von Hausswolff, Linn Nordlander, Mattias Ström, Patrik Beskow, Prime PR, Retusch, Roger Sandberg, Still Life, Tomas Lestrup
Felix – Colony
This project initially started out as a 3D visualisation for a ketchup bottle. We were pretty fired up when we were asked to take it to the next level in preparation for a TV ad. We then modelled some chillies, shot some flames and set up some virtual lighting to create the final section of Felix’s latest TV ad for Hot Chilli tomato ketchup.
This series of images was commissioned by the Danish advertising agency Hello.
Apoteket Hjärtat – Åkestam Holst
Christmas is a time of anticipation and joy but the weeks before can be very stressful. Together with AD Lars Baeckland from Åkestam Holst and stylist Joanna Lavén we created these calming images for the pharmacy Apoteket Hjärtat and their Christmas campaign. The images were originally intended for print, large format and web but the idea was further developed and we created some great snowing images for digital posters. We are really pleased with the results and look forward to many more projects like this in the future.
ICA Banken – Pool
As we all know some creative briefs are stranger than others. Often they engage you to stop and think. Sometimes they even bring a big smile. In this case Pool creatives PJ and Ulf wanted meatballs. A two meter high tower of meatballs! To avoid preparing and wasting so much food the meatballs were created using 3D/CGI. A digital technique seldom used for food images – certainly never for meatballs. For the final effects we added some Matrix-esque 360 degree camera moves and even a chef, a photographer and a meatball inspector. It was all just another day in the Bsmart studio. We are really happy with the way this challenging project turned out. A big thanks to PJ and Ulf for trusting in our digital cooking skills.
The animation was put together for Pool’s client ICA Banken and is used at http://www.icabanken.se
BMW – Jung von Matt
This was a great project together with JVM who came up with the idea for this beautiful advert. All we had to do was extend a background, create an enormous plastic bag and get the car in there, so after a lot of modelling, sculpting, rendering, compositing and retouching… boom, there it was! The most spacious car in it’s class!
Pressbyrån – Åkestam Holst
Go by bus
AD Fredrik Josefsson thought up these simplified images of Swebus buses. The buses travel directly to popular swedish tourist destinations including Skara Summerland, Kolmården Wildlife Park and Astrid Lindgren’s World. This project was published as banners and in brochures.
Pressbyran – Åkestam Holst
For this photo/CGI shoot we used tons of bananas, polygons and cinnamon buns. The original idea was to photograph the coffee cups, but by creating them in 3D we had more flexibility. To add some nice natural colour tones to the bananas, Art Director Fredrik Josefsson used a can of glossy yellow spray. The resulting images were used widely in print.
Swedish Open Båstad – ANR BBDO
The masterminds behind this creative double page ad were AD Marcus Göransson and copywriter Fredric Antonsson from ANR DDBO. The message reads ‘Tennis without a net is like summer without (Swedish Open) Båstad.’
Audi – Åkestam Holst
This 3D and retouch project was carried out for AD Fredrik Josefsson from Åkestam Holst. We designed and created three cross section platforms in 3D and retouched them together with some existing car images. The platforms illustrate the characteristics of the different car models.
For their latest products, Skincode contacted us to make some creative visuals. A super powerful re-energising booster to revive skin and a defining gel to keep legs and body in perfect shape. After several drafts testing different techniques to match the two very different briefs we delivered these illustrative images to a very satisfied client.
Eric Saade – Photographer Linus Hallsénius
When we were asked to create some 3D effects for Swedish pop singer Eric Saade’s new album cover we were looking forward to creating something explosive. The final effects turned out to be pretty mind blowing. Literally.
3D/CGI: Johan Svensson
PHOTO & RETOUCH: Linus Hallsénius
Press stop – Sweet Creatives
Sweet Creatives continue their successful campaign for Press Stop and we were more than happy to assist and apply our 3D/CGI skills by creating magazines in all their wonderful shapes. Being the season for celebrating Christmas, what could be more appropriate than a Christmas tree!
3D/CGI & RETOUCH: Bsmart
PRODUCER: Axel Engström
ATG V86 – Åkestam Holst
ATG was launching their new horse racing betting game V86 and we were asked by Jesper Holst and Tobias Tolvanen at Åkestam Holst to help visualise this using CGI. There were three different environments where we would need to add different neon elements and advertisement signs. We even had to rebuild the whole entrance to the Solvalla arena. All the CGI elements needed to interact with the reflections and lights within the original photographs. This project involved an intensive combination of 3D and retouch work. The final images received high exposure on TV, in print, and on the web to promote the launch.
ATG V75 – Åkestam Holst
This image was created for ATG (the Swedish Horse Racing Totalisator Board) the only Swedish betting company with a license for horse race betting. Tobias Tolvanen, Art Director at Åkestam Holst needed a golden logotype lying on a blue fabric for V75. We shot lots of different photographs of the fabric and our CGI team created the logo. We first thought that the CGI element would be the most time consuming, but instead the real challenge ended up being the retouch of the silky fabric. The final image and campaign appeared on TV, in print and in ATG stores throughout Sweden.
Pressbyrån – Åkestam Holst
If you can’t change the product then why not change the message?
Mini – Jung von Matt
Together with Jung von Matt we helped finalise a very different kind of ad for Mini – exclusively for the swedish market. A newly purchased mini could now be delivered in person by the swedish actor Thorsten Flinck. Be careful though – the guy does not even have a driving licence! Press play and see how the final newspaper ad came together!
You can check out Thorsten Flinck as he takes over and actually directs the TV ad that he is about to star in himself. Enjoy!
New images to relaunch successful ad campaign
As most things in life, two is better than one and that was the driving force behind this highly visual campaign by Fredrik Josefsson, AD at Åkestam Holst. The theme for the campaign was ‘A cup of coffee is seldom alone’ and together with Fredrik we created these twisty, twirly images using a whole mixture of our talents including photo, 3D and retouch. It gave us a lot of enjoyment making these lively and playful images and we hope you like them too – or should we say two.
Groundbreaking technology for the fashion minded
The renowned ad agency King was looking to design a clothing collection for a new campaign for Com Hem (a company usually associated with broadband). Early on in the process we agreed with King to carry out a 3D/photo production as this would be extremely effective and controllable, and would lead to a perfect result in terms of both esthetics and costs. For this exciting project Com Hem teamed up with fashion designer Sahara Widoff to create this years perhaps most futuristic collection made entirely from Com Hem’s flexible cables and accessories.
PHOTO: Hans Carlén
3D/CGI & RETOUCH: Roger Sandberg
I am a Festis!
Believe it or not but Festis was originally launched under the brand name FEST-iS in 1961 and was Sweden’s first still orange drink. A lot of changes have been made since then and behind the latest modern and youthful design is AD Isabelle Dahlborg Lidström from No Picnic. For this project we modelled and created all of the images for this spring seasons many exiting tastes.
Products in harmony
Swissline is a swiss born company providing anti-aging products.The debrief from Swissline’s AD Lara Wyss was to find a creative solution that would reflect the qualities of the specific products. Our 3D artists, retouch artists and photographers sat down to brainstorm some ideas. Some were a little too modern and some were a little too advanced. The final idea and image though was a great success and resulted in an extremely satisfied client.
No products? No problem.
This project comprised of an extremely large order of images from ACOs range of products. As the products had only just been signed off from the design stage this was the perfect situation to create them in 3D, thus providing the client with images before the actual products had been manufactured and were on the shop shelves. We did shoot the fruit though.
Design of the Month
Axfood commissioned us to produce the entire collection of their newly designed range of cleaning products ‘Såklart’ (So obvious) in 3D. By creating each product in 3D we could easily apply the newly designed artworks from Bas Brand Identity onto the wireframe models. We then created and delivered to the client high quality, crystal clear images viewed from different angles, and group pictures where we could easily interchange the products. The design for this range was awarded ‘Design of the Month’ by the swedish advertising magazine Resumé. Read more here…
The perfect couple
The brief from Johan Jäger at Jung von Matt was to create an image that embodied the concept of a perfect couple for their client Miele. The idea was born for a washing machine and a tumble dryer holding hands together. Research and various tests were initially carried out to perfect the design of the robotic arms. The two products were then photographed separately and the arms were created in 3D. As always lighting was absolutely essential, and in order to create a perfect match between the photographic studio and the 3D studio, a panoramic shot was created on the set and then transferred into the 3D program. The result – meet Mrs and Mrs Wash’n'tumble.